• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Attention: Craft Beer Professionals Virtual Conference set for April 20-22 (here is the agenda)

April 6, 2020Chris Crowell

Virtual conference


In July 2017, regular CBB contributor and founder of Secret Hopper Andrew Coplon created the Craft Beer Professionals group on Facebook to instantaneously connect industry professionals nationwide.

“Our group is dedicated to the growth and betterment of craft beer across the United States and now facilitates daily communication between 6000+ members,” Coplon says. “Facebook is arguably the most active medium for Craft Beer and we have organically built a community on a platform where Craft Beer Professionals are already active.”

As soon as the Craft Brewers Conference was officially postponed — and as the insane business pressures from this crisis mounted on the craft brewing industry — Coplon got to work prepping a 3 day online conference to fill the educational void. The conference is 100 percent free, you just need to join the Craft Beer Professionals group on Facebook.

We totally dig this idea and signed on as a media sponsor to help spread the word. We know it is the toughest moment in this industry’s history, but hopefully this free educational conference can help make this downtime productive for whenever we can get back to business, better than ever.

Craft Beer Professionals Virtual Conference agenda

Monday, April 20, 2020

11am EST – Welcome. Andrew Coplon, Craft Beer Professionals/Secret Hopper

11:10 am – How the Brewing Industry in Responding to COVID-19. Brittany Lacey, Ekos

12 pm – Navigating Pandemic Marketing – Pros of Advertising Now. Warren Bondi, Beer Marketeers

1 pm – Direct-to-Consumer Sales in the Digital Era. Jon Childress, CraftCellr

How to Use Data Management to Enhance Beer Consistency. Pulkit Agrawal, The 5th Ingredient

2pm – How to Manage Dissolved Oxygen in Your Brewery if You Can’t Afford a DO Meter. Steve ‘Hendo’ Henderson, Rockstar Brewer

The Science of Retail Beer Sales. Julie Rhodes, Not Your Hobby Marketing Solutions 

3 pm – Cost Accounting for Your Brewery 101. Casey Johnson, Crafted ERP

Dissolved Oxygen in Packaging: Analysis, Equipment, and Optimal Results. Alexis Foreman, Wild Goose Filling

4 pm – Cash Flow Forecasting Tips and Tricks. Josh Lance, Lance CPA Group

Small Scale Canning and the Art and Science of Double Seam Integrity 101. Connor McCaulley, Kyle Kelleher, Mark Pirog, Mark Saylor, Pneumatic Scale Angelus

5 pm – COVID-19 and Force Majeure Clauses. Daniel Jones, Stern & Eisenberg PC

Efficient Self Distribution. Aaron Gore, Fresh Pitch Beverage Consulting

Tuesday, April 21, 2020

11am – Pilsner: How the Beer of Kings Changed the World. Tom Acitelli, Author

12 pm – Oak: The Ingredient. Matt Albrecht, River Drive Cooperage

What’s Your Hook? Generate Brand Awareness and Promote Authenticity. Lance White, FRW Studios

1 pm – Get a Handle on Your Grain Handling. Riley Aadland, RMS Brewing Solutions

New Breweries: Come Out of the Gates Strong. Jake Lohse, Presidential Brewing Company

2 pm – Steeping: The Fulcrum Between Good and Bad Malt. Tyler Schoales, Country Malt Group

The Power of Observation and Active Listening in Beer Sales. Julie Rhodes, Not Your Hobby Marketing Solutions

3 pm – Cost Accounting for Your Brewery 201. Casey Johnson, Crafted ERP

Optimizing Your Taproom Service Experience. Nancy Trigg, Arryved

4 pm – Turning Brewery Customers Into Brand Ambassadors. Scott Schmidt, Promote The Brew

Understanding the Tools, Measurements, and Procedures of Evaluating Seams 201. Connor McCaulley, Kyle Kelleher, Mark Pirog, Mark Saylor, Pneumatic Scale Angelus

5 pm – Benefits of Real-Time Data. Ethan Osborne, Crafted ERP

The 7 Things Your Brewery Website Needs. Stephanie Hudson, Sweet Tea Craft Marketing

Wednesday, April 22, 2020

11 am – 7 Mistakes Breweries are Making on Social Media and How to Fix Them. Amy Brooks, Content on Draft

Build a Brewery Workshop. Kyle Smith, Gorman & Smith Beverage Equipment

12 pm – 10 Ways to Maximize Your Taproom Experience. Andrew Coplon, Craft Beer Professionals/Secret Hoppers

1pm – Achieving Optimal Distinctiveness in Craft Beer: The Good, the Bad, and the Ugly of Having Too Many Beer Styles. Sam Holloway, Crafting A Strategy

1pm – Brewing Technology: How Computers Can Help You Perfect Your Craft. Jacob Schmalzle, MW Control Solutions 

2 pm – Using Micro Content to 10X Your Brewery Marketing. Julie Rhodes, Not Your Hobby Marketing

Real-Time Fermentation Monitoring. Stephen Wells, Tzero Brew

3pm – Brewery Sanitation. Dana Johnson, Birko Corporation

Cost Accounting for Your Brewery 301. Casey Johnson, Crafted ERP.

4 pm – Strengthening Your People Ingredient During Social Distancing. Jason Gladfelter, OvalOptions for Conflict Management

Using What You’ve Learned: Live Demo of the Essential of Seaming. Ben Bowman, Kyle Kelleher, Ryan Minerovic, Pneumatic Scale Angelus

5 pm – Building Loyalty Through Education: Putting an Educational Spin on Taproom Events Erik Fowler, White Labs


beer-wine-toast-COVID19
Here’s what people are drinking (and when) during this horrible, rotten, no-good, stay-at-home summer
maine-beer-night
How the ‘Maine Beer Night’ will be different than other virtual beer events
sanitas brewing
Check out Sanitas Brewing’s expanded outdoor bar space (now the largest in Boulder)
gift cards
COVID-19 relief idea of the day: Breweries buying, giving away gift cards

Reader Interactions

Comments

  1. Melissa Luelling says

    April 6, 2020 at 3:02 pm

    Aaron Luelling

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • 12 Orlando breweries to gamify their ale trail via Hot Hopz program
  • BeerBoard and Encompass team up, offer a powerful technology platform to manage alcohol programs
  • Cartsyde, PourMyBeer launch mobile self-pour tap system and walk-in cooler
  • Ferment Brewing to digitally print new year-round can lineup

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Constellation sells Funky Buddha and Four Corners back to original owners, says see ya to craft sector
    May 31, 2023
  • liquid-riot-teamCheers to 10 Years: Liquid Riot freshens up look for next decade
    May 30, 2023
  • People news: Colorado’s Dry Dock names new head brewer + moves from Wiseacre, Crooked Hammock and more
    May 30, 2023
  • Distribution update: Athletic Brewing brings NA beer to JetBlue + big acquisitions from Markstein and Hensley Beverage
    May 25, 2023
  • Who is ready to order alcohol direct from Diddy?
    May 25, 2023
  • taproom foodTaproom guests want food. How can you best provide it?
    May 24, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC