If you asked a 3-year-old what a story was, you’d probably get as good an answer as you’d get from an 83-year-old. If you asked a marketer what a story was, however, you might find yourself reeling a bit. “Story” is central to all of our talk about marketing these days, but it can begin … Continue reading What is a brand story? What’s your story? Craft branding veterans at CBE 2017 share their definitions, tips