Craft Beer Professionals continues to offer both in-person and virtual opportunities for Craft Beer Professionals to grow personally and professionally. Its twice a year, virtual conferences cover topics from the brewing to business side of the industry and are 100 percent free. If you’re busy, whether brewing or planning the next big event at your taproom, all sessions can be found on CBP YouTube channel for when you have time to listen.
Here are 5 of my takeaways from our Fall event.
Take care of yourself
Conversations around mental health are very important in our industry. Dana Kaluzny (Endswell Beer) and Tom Halaska’s (Ritual Beverage) Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry received countless virtual handclaps while offering insight, and even humor, to how you can live a balanced life. In our conference-ending talk with Marcus Baskerville (Weathered Souls Brewing Company) we discuss the importance of family, how we can learn from our mistakes, and even Batman.
Digging into data matters
Long-time CBP presenters Julie Rhodes (Not Your Hobby Marketing Solutions) breaks down The ABC’s of IRI (and other syndicated data), while Pulkit K. Agrawal’s (The 5th Ingredient) WTF, Data?! Numbers = Profits! offers 10 valuable takeaways to how you can use data to be more efficient.
Non-Alcoholic options are important
Ben Jordan’s (ABV Technology) Guide to NA Beer Production and Scott Kolbe’s (Market Your Craft) follow-up What Do You Mean There’s No Alcohol: Sales and Marketing Strategies for Your Non-Alcoholic Beer provide a great one-two punch for anyone interested in diving into the NA space. I’ll be more than happy to offer feedback on your offerings.
Partnerships of all shapes and sizes can be beneficial to your brewery. Meg Ellis of the Texas Craft Brewers Guild encourages you to get involved in her talk Rising to Leadership: Optimize your Service on Boards and Committees. Chad Melis (Turn It Up Media) gives a must-listen talk about The Art and Science of Media Relations. We are also given a primer in How to Attract Sponsors for Events or Programs from Meghan Connolly Haupt (MCH Strategy). If you’re looking for valuable takeaways to see greater success via professional relationships, these are three not to miss sessions.
Invest in your team
From sessions on Carrots: Incentives for Productivity with Aaron Gore (Bevana) to Attracting (and Keeping) Top Talent: ESOPs vs. Profit Sharing with Brandon Selinsky (Beer Law HQ), we learn strategies to better retain your team members. Alana Koenig-Busey and Amie Ward (Safe Bars) continue the conversation on creating safer and more welcoming workplaces in After the Reckoning: A Safe Bars Experience. It is through conversations like these that we can continually strive to build a better brewery culture.
You can watch, re-watch, and share the complete conference playlist here.