What began as a necessity in the times of lockdown has turned into a twice a year tradition to provide value to everyone in our industry. Each spring and fall, Craft Beer Professionals hosts three days of 100 percent free virtual education. Not everyone has the opportunity to attend in-person, industry events, and we hope that our virtual conferences, accessible to all, can help you grow as Craft Beer Professionals.
You can watch, re-watch, and enjoy the complete conference playlist here. Here are 5 of my takeaways from our Spring event.
Conversations on compensation are extremely important. If you want to succeed, you must treat your team right. This means not only creating a safe and welcoming workplace, but also providing a compensation and benefits package that stands out to help you attract, maximize, and retain talent. In our panel, What is Fair Compensation? we into aspects to consider, factors that impact, and challenge you to look at your company’s policies to see how you can be better. I encourage you to watch on YouTube or listen on Spotify.
Breweries continue to open and are looking at unique ways to raise capital and/or open on a tight budget. Check out Raising Capital: Pitfalls and Considerations by the always entertaining John Szymankiewicz (Beer Law Center) and Opening a Brewery on a Startup Budget with Don Marcil and Doug Beedy (Stout Tanks and Kettles).
Canning is a hot topic. Due to both popularity and the challenges, sessions on canning were well-attended and provided valuable insight. Take a watch below as Audra Gaiziunas (Brewed For Her Ledger) leads a panel that helps you understand the hidden costs of canning equipment. Also, Evan Singer (Vessel Packaging Co.) talks on how to source, decorate, and fill cans.
We still have room to make our industry more inclusive. Long-time CBP presenter Julie Rhodes (Not Your Hobby Marketing Solutions) speaks on Selling Beer Inclusively. In her session, Julie discusses how psychographics can help you target consumers, how to identify your own set of ideal audiences for your brand, and how to apply these principles to your sales and marketing plans.
I also recommend listening to the Jen Price (Crafted For Action / Craft Women Connect) moderated panel on Crafting Meaningful Collaborations below (and on Spotify). In this conversation, you will learn how breweries and community partners can truly collaborate and create an experience that is mutually beneficial to all parties involved.
It’s all about building relationships. The past few years have been interesting to say the least, but the importance of creating meaningful relationships with your guests, brewery partners, and everyone you interact with has only increased. Laura Lodge (Customized Craft Beer Programs / Start A Brewery) dives into this from the distributor relations side. The teams at Robot House and Bitter Sisters Brewing Company have a conversation on finding the right creative partner. Michael Varda (Craft Beer Advisory Services) analyzes the 6 Types of Taproom Customers and discusses how you can provide them an environment and experience motivating a return visit.
And speaking of relationships, we hope you join us in St. Louis this June 20-22, 2022 for CBP Connects presented by Arryved POS. CBP Connects is designed to help you grow both personally and professionally. Half networking, half education, CBP connects consists of 10 interactive workshops and 3 nightly receptions, with beer on CBP. Register now.