Good idea: Serda Brewing wants to make its own drink mix to help customers recover from a night of drinking

Craft breweries continue to add new low-cal beers and hard seltzers for “healthier” portfolio options, but Serda Brewing is trying a different route to grab that lifestyle adult beverage consumer with RePear — a two-stage drink mix that helps defend and recover from the effects of drinking alcohol. Pretty brilliant if you ask me (go ahead, ask me. I dare you.)

Made with a scientifically formulated blend of high-quality ingredients known to help defend and recover from a hangover, RePear is the ultimate hangover prevention drink mix. Available in easy-to-carry packets with fast dissolving powder, RePear is quickly absorbed by the body.

To help fund this venture, the brewery launched an Indiegogo Campaign, with a goal of $25,000 (its around $8,000 right now).

Serda Brewing was founded by John Serda in November 2017. Serda ’s fascination with alcohol began at an early age when he built his first still in his parents’ garage at the ripe age of 17. Now with a 30-bbl, 15,000-sq-ft brewery, Serda continues his fascination with alcohol making some of the south’s premier lager and ales.

How it will work

For maximum effect, RePear is taken two hours before and right after drinking alcoholic beverages to supercharge the liver’s ability to produce needed alcohol metabolizing enzymes. Before drinking, taking RePear will increase a user’s stores of B vitamins, vitamin C, vitamin D, folate and other necessary nutrients which are lost when drinking and are necessary to protect the body from inflammation and help it metabolize alcohol.

Taking it immediately after drinking helps load the body with even more vitamins and minerals, helping to continue to protect the body and break down alcohol. Taking RePear at this point continues to help the liver metabolize alcohol and speed up the detoxification of acetaldehyde from the body to decrease the symptoms of a hangover.

Why it’s called RePear

RePear contains Korean pear which has been scientifically shown to reduce the effects of hangovers by up to 21 percent on a 14-point scale by the Commonwealth Scientific and Industrial Research Organisation (CSIRO), an independent Australian federal government agency responsible for scientific research. Not only does this make for a fantastic pun, Korean pears act on the key enzymes involved in alcohol metabolism, alcohol dehydrogenase (ADH) and aldehyde dehydrogenase (ALDH) to speed up alcohol metabolism and the elimination of acetaldehyde. RePear also contains prickly pear extract, milk thistle, N-acetyl cysteine and alpha lipoic acid that all work together to protect the liver and produce alcohol metabolizing enzymes.

With Dihydromyricetin (DHM), one of the most effective ingredients in preventing hangovers, RePear provides the ultimate in brain defense and liver detox. DHM has been scientifically shown to protect the liver (Y. Shen et al., “Dihydromyricetin As A Novel Anti-Alcohol Intoxication Medication,” 32 J. Neurosci. 390 (2012).) by increasing the speed at which alcohol is metabolized by increasing the activity of ADH and ALDH in the liver, which enables the body to metabolize and flush out alcohol and toxins faster so it feels better the next day. DHM protects the brain by binding to Gamma-Aminobutyric Acid (GABA) decreasing alcohol withdrawal symptoms including headache, poor sleep quality, anxiety and agitation.

RePear also contains Milk Thistle, N-Acetyl Cysteine, prickly pear extract, glutathione and alpha lipoic acid to continue protecting the liver and supercharging its ability to produce alcohol metabolizing enzymes and L-theanine and chamomile, an antioxidant and herb which promotes relaxation and sleep. Other key ingredients include ginger root and turmeric, which help to alleviate nausea from drinking too much. RePear also has more electrolytes in it than most sports drinks without all the bad sugars, food colorings, and preservatives to help keep the body hydrated to prevent headaches, tiredness and confusion.