In this Craft Beer, Rebranded video, we’ll be discussing how (and why) to define your brewery’s audience during your rebrand. We also touch on audience segmentation and how to build customer personas. Learn more and buy your book bundle at www.craftbeerrebranded.com Craft Beer, Rebranded (and its companion workbook) are a step-by-step guide to help you … Continue reading How to define your brewery’s audience: Craft Beer, Rebranded, episode 8