• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers

Marketing idea of the week: Huss Brewing’s VIP Bar Hop to celebrate Papago Orange Blossom

May 28, 2025Chris Crowell

Photo: Huss Brewing.

Tempe, Arizona’s Huss Brewing has been pumping out the iconic Papago Orange Blossom citrus wheat beer for two decades now. Sounds like a good time to throw a party.

“We’re beyond excited to toast 20 years of Papago Orange Blossom,” said Shawn Weller, Director of Sales and Marketing at Huss Brewing Co. “This anniversary isn’t just about the beer; it’s about the community behind it. We’re celebrating the local businesses, loyal fans, and unforgettable memories that made Orange Blossom a staple of Arizona beer culture.”

So this won’t be any old party. No. This celebration will have some class and style, befitting a distinguished legacy beer. Huss Brewing Co. is teaming up with Capri Car to launch a VIP Giveaway + Bar Hop Experience that brings the celebration to craft beer fans across the Valley.

Be an Orange Blossom VIP

Running from May 26 to June 23, 2025, the “Scan. Sip. Ride.” campaign invites fans to enter to win an exclusive spot on the Papago Orange Blossom Capri Car VIP Ride, which culminates on Friday, June 27, also known as National Orange Blossom Day.

To enter, guests simply scan the QR codes found on promotional materials at participating locations. Winners will be announced on June 23 and must claim within 24 hours, or alternate winners will be selected.

VIP Bat Hop winners get …

Three lucky winners (plus a guest each) will be treated to a VIP experience complete with complimentary Huss Brewing beers and food at every stop, swag bags featuring limited-edition Orange Blossom and Capri Car merchandise, and exclusive transportation aboard the branded Capri Car.

R.T. O’Sullivans will serve as the official kickoff location, with Huss Brewing covering the first round of drinks for 8 guests (including winners and VIPs) at each stop.

What we like about it

The elevated bar hop is just a real fun idea. Exclusivity. Then you add in the contest that runs over a long period of time. Engagement. Reminds me of when I sold enough magazines in grade school to earn a limo lunch trip to McDonald’s. But like, way cooler and with beer, obvs. Lastly, I like the tie in with National Orange Blossom Day. We’re keeping the focus / promotion on this legacy brand, without going overboard on the connection to citrus and oranges, so that the prize itself has broad appeal.

Event Details

  • Date: Friday, June 27, 2025
  • Time: 4:00 PM – 7:30 PM
  • Kickoff Location: R.T. O’Sullivans
  • Bar Hop Stops: Boondocks, Cold Beers and Cheeseburgers, Dukes
  • Final Stop: Wasted Grain

Additionally, throughout the month of June, beer lovers can enjoy 2005 pricing ($4) on pints of Papago Orange Blossom at Huss’ Downtown Brewpub and Tempe taproom, along with $20 cases.

UK_ArsenalAnnouncement_MD_Press
Athletic Brewing extends Arsenal F.C. partnership, expands non-alcoholic beer options at Emirates Stadium
Allagash White 12 Packs_horizontal coast
Distribution news: Allagash returns to Ohio + moves from Outlaw, Mother Earth and more
face palm embarrassed guy beard cbb crop
June Beer Purchasers’ Index shows craft continues to sink
Deschutes non alcoholic beer brands toasting in the wilderness
Non-alcoholic beer is booming in 2025 — here’s why craft brewers should pay attention

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Lagers, lemons, and legendary collabs: 6 beers to know this week
  • Meanwhile Brewing and Uptown Sports Club host 2nd annual Backyard BBQ Summer Series; 100% of proceeds benefit central Texas flood relief efforts
  • Athletic Brewing extends Arsenal F.C. partnership, expands non-alcoholic beer options at Emirates Stadium
  • Abstrax Hops calls out DMTS flaws in hop extracts in new white paper

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 2025 L.L.Bean 4pk Mock UpLagers, lemons, and legendary collabs: 6 beers to know this week
    July 17, 2025
  • UK_ArsenalAnnouncement_MD_PressAthletic Brewing extends Arsenal F.C. partnership, expands non-alcoholic beer options at Emirates Stadium
    July 16, 2025
  • gross flavor man faceAbstrax Hops calls out DMTS flaws in hop extracts in new white paper
    July 15, 2025
  • Allagash White 12 Packs_horizontal coastDistribution news: Allagash returns to Ohio + moves from Outlaw, Mother Earth and more
    July 14, 2025
  • face palm embarrassed guy beard cbb cropJune Beer Purchasers’ Index shows craft continues to sink
    July 14, 2025
  • Deschutes non alcoholic beer brands toasting in the wildernessNon-alcoholic beer is booming in 2025 — here’s why craft brewers should pay attention
    July 9, 2025

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2025 · CBB Media LLC