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Marketing idea of the week: LUKI Brewery hosts Gilmore Girls Day on Oct. 16

October 4, 2022Keith Gribbins

Today we announced the return of Gilmore Girls Day at LUKI Brewery, Sunday October 16. All the deets are in a link in our profile. Of course, We're All In. Tonight, trivia at 7p with @geekswhodrink and Buenos Nachos is here for food. #Lukibrew #StateOfCraftBeer #GilmoreGirls pic.twitter.com/YshpdvPKGN

— LUKI Brewery (@Lukibrew) September 27, 2022

It appears that I share a similar obsession with the beer pros from LUKI Brewery in Arvada, Colo. Craft brewing, yes, but also an infatuation with the early 2000s comedy drama Gilmore Girls (Team Jess). So, I must honor the fine taste of the folks at LUKI Brewery for once again celebrating Gilmore Girls Day on Sunday, Oct. 16, where the LUKI taproom (14715 W 64th Ave Units A&B, Arvada, CO 80004) will be converted into “a Stars Hollow-inspired wonderland,” according to the press release. Stars Hollow definitely needs a craft brewery, and Sookie should somehow be involved.

Established in 2020, LUKI Brewery is a family-, dog- and Gilmore Girls-friendly brewery located in Arvada (about a half hour drive from Denver). The brewery has a circus theme, which is also awesome, and I’m imagining this winter carnival vibe in my head for the event. LUKI Brewer and Co-owner Jeffrey Smith cites familial ties with the Ringling Bros. that stem back to the 1920s, and the brewpub was inspired by the Golden Era of the circus. The brewery is very much a family affair. From the press release:

“With one daughter currently experiencing her freshman year in college and the other striving to be the next valedictorian of her high school, the mother-daughter bond that Lorelei and Rory have is reminiscent of the every day joy and struggles in the Smith household,” says LUKI Brewery Co-owner Cammy Smith. “We have watched, and re-watched, many episodes over the years and feel we have grown up right along with the Gilmore family.”

This October marks the 22nd anniversary of the series premiere of the popular WB show. Geeks Who Drink will begin trivia starting at 3 p.m. but come before or after to enjoy your favorite episodes that will be playing all day long at the brewery — which must include moments like a “A Film By Kirk,” — season 2, episode 19.

Also, enjoy the following Gilmore Girls-themed funness:

Specialty Releases in Commemorative LUKI’s Mug: Purchase a pour of Coffee, Coffee, Coffee!, a light blonde ale that blends in a shot of cynicism by way of Boxcar Coffee Roasters in Boulder with their Layer Cake blend, with notes of chocolate, blueberry, and hazelnut, or Oy with the Pastry Already, a chocolate-eclair stout decadent enough to make Sookie cry, for $10 — and receive a specialty-themed LUKI’s mug.

Gilmore Girls Trivia with Geeks Who Drink: What movie did Rory and Dean watch on their first date? What is Rory’s dream college? How many jobs has Kirk had? If you know the answer to any of these questions then prepare to battle it out for Geeks Who Drink — The Gilmore Girls edition. Best of all, raffle prizes will be announced throughout trivia! Make sure to register your team at 2:30 p.m. and trivia will run from 3 to 5 p.m.

Costume Contest and Raffle Prizes: Whether you’d like to saunter in with style like Miss Patty, throw on some daisy dukes and embarrass your Chilton-bound child, or would prefer to don your favorite apron to prepare the infamous magic risotto, LUKI wants you to show up dressed to the nines where you’ll receive 50 percent off your first beer. Raffle prizes and winners will be announced during Geeks Who Drink trivia.

“At LUKI, we have always appreciated events that are unique and create a memorable experience for all to attend,” says Smith. “This event brings the perfect combination of being different and being together into one.”

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