Reuben’s Brews’ Pajama Jammy Jam brewery sleepover

For craft beer lovers who’ve dreamed of spending the night in a brewery, Reuben’s Brews is making that a reality. The Seattle-based brewery has launched Pajama Jammy Jam, an exclusive contest where one lucky winner and up to five friends will get the chance to enjoy an unforgettable slumber party at Washington’s most award-winning brewery. Sign up right here, because here’s…

What’s included in the Pajama Jammy Jam?

The winner and their guests will receive:

An overnight stay inside the brewery with the winner and five lucky guests
Limited-edition Reuben’s Brews pajamas
A VIP behind-the-scenes brewery tour
A meal at Reuben’s Ballard taproom
A chance to collaborate on brewing a custom beer with Reuben’s team
Surprise extras that will make the night even more memorable

Think of it as Night at the Museum, but with hops instead of ancient artifacts.

“Wonder what happens at a craft brewery after dark? Well, in this case, it involves matching pajamas, a room full of hops, and the real possibility of a pillow fight or two,” says co-founder Adam Robbings. “I only hope nobody falls asleep with their hand in a warm pint of beer.”

How to enter

Reuben’s Brews has made entering the contest easy. Visit Reuben’s Brews Pajama Jammy Jam website for official rules and entry details.

The story behind Reuben’s Brews

Seattle’s Reuben’s Brews opened in 2012, inspired by cofounder Adam Robbings’ homebrewing success. Named after his first-born son, Reuben, the brewery quickly grew into a craft beer powerhouse. Known for brewing from the glass backward, the team focuses on beer design without limitations, resulting in an ever-evolving lineup of innovative brews.

Taprooms

The brewery operates multiple locations in Seattle:

Ballard Taproom — The heart of Reuben’s, featuring a 15-barrel brewhouse and food from Reuben’s Eats.
Fremont Ave Taproom — Opened in 2023, this location features 24 taps and a full kitchen.
Production Brewery — Where large-scale brewing and packaging happens, plus private event space.

A fresh look for Reuben’s Cans

In the summer of 2024, Reuben’s Brews unveiled a refreshed look for its cans. While the beer inside remains unchanged, the updated design tells the story behind each brew. Working with design firm Top Hat, the brewery refined its iconic r logo and introduced new elements, such as silhouettes representing each beer’s origins and brewing process.

Why this marketing idea stands out

Pajama Jammy Jam isn’t just another brewery event — it’s a brilliant way to engage fans. By blending creativity with a once-in-a-lifetime experience, Reuben’s Brews is deepening customer connections in a way that few breweries have attempted. For independent breweries looking to stand out, this is a masterclass in marketing. Fun, interactive, and shareable, Pajama Jammy Jam is the kind of promotion that generates buzz far beyond Seattle.

Want in? Get your entry in before it’s too late. And if you win, make sure to document the night — because how often do you get to say you slept in a brewery?