Lord Hobo Brewing Co. was founded only five years ago, and it’s already made a giant impact on the beer industry, making it one of the fastest growing breweries in the United States. Yet, with only half a decade under its belt, the Woburn, Mass., brewery is also already undergoing a rebrand. I highly suggest you watch the Craft Beer, Rebranded series that CODO Design is putting together for Craft Brewing Business on rebranding. In our last episode, Isaac Arthur goes over the common reasons breweries rebrand. Why did Lord Hobo decide to rebrand? From the press release:
Daniel Lanigan, CEO of Lord Hobo, states: “As a fast-growing company wrangling with our evolving identity, it is important that we unify our bold branding. Taking our iconic LHBCo crown and brands like Boomsauce, Life, Freebird, 617, Angelica, and evolving their aesthetic to be better aligned with their cohesion of flavors, we proudly present our rebranding of Lord Hobo and our iconic beers.”
Despite the COVID-19 pandemic looming, Lord Hobo is still pushing forward. The brewery and taproom located in Woburn are in the process of expanding with an outdoor patio, additional seating inside and more food options. The company also noted it was expanding through the addition of satellite locations, starting with the opening of a large taproom and restaurant in Boston’s Seaport district this year.
From the press release:
Lord Hobo has continued to evolve over these last five years and this new packaging is just the start of new and exciting news from Lord Hobo. “We have an all-star team in place right now between our marketing and sales department. With our new bold branding, we plan on continuing the growth and success of Lord Hobo with new striking packaging on these iconic beers that our brewers have perfected.” said Aubree Giarrosso, Marketing Director of Lord Hobo.
Now let’s enjoy some of these beautifully redesigned cans and packaging.