• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Photo collage: Enjoy images of Lord Hobo’s sleek new rebrand

May 4, 2020Keith Gribbins

This would make a cool wall in the CBB office.

Lord Hobo Brewing Co. was founded only five years ago, and it’s already made a giant impact on the beer industry, making it one of the fastest growing breweries in the United States. Yet, with only half a decade under its belt, the Woburn, Mass., brewery is also already undergoing a rebrand. I highly suggest you watch the Craft Beer, Rebranded series that CODO Design is putting together for Craft Brewing Business on rebranding. In our last episode, Isaac Arthur goes over the common reasons breweries rebrand. Why did Lord Hobo decide to rebrand? From the press release:

Daniel Lanigan, CEO of Lord Hobo, states: “As a fast-growing company wrangling with our evolving identity, it is important that we unify our bold branding. Taking our iconic LHBCo crown and brands like Boomsauce, Life, Freebird, 617, Angelica, and evolving their aesthetic to be better aligned with their cohesion of flavors, we proudly present our rebranding of Lord Hobo and our iconic beers.”

Despite the COVID-19 pandemic looming, Lord Hobo is still pushing forward. The brewery and taproom located in Woburn are in the process of expanding with an outdoor patio, additional seating inside and more food options. The company also noted it was expanding through the addition of satellite locations, starting with the opening of a large taproom and restaurant in Boston’s Seaport district this year.

From the press release:

Lord Hobo has continued to evolve over these last five years and this new packaging is just the start of new and exciting news from Lord Hobo. “We have an all-star team in place right now between our marketing and sales department. With our new bold branding, we plan on continuing the growth and success of Lord Hobo with new striking packaging on these iconic beers that our brewers have perfected.” said Aubree Giarrosso, Marketing Director of Lord Hobo.

Now let’s enjoy some of these beautifully redesigned cans and packaging.

Distribution update: Dayton’s Warped Wing goes to Columbus + news from Surreal, Cruz Blanca, Epic and more
barth haas-001
What to see at the 2022 Craft Brewers Conference and BrewExpo America
Living-the-Dream-cans
Living the Dream discusses can format switch and new supply via ZombieCan
Unfiltered-beer-advice
Unfiltered: How do you handle sales reps buying food, beers at accounts?

Reader Interactions

Comments

  1. CJ says

    May 5, 2020 at 5:16 pm

    @lordhobobrewing Love Boom Sauce

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Urban Artifact crafts the world’s most expensive fermented beverage and more beers to know this week
  • OK, Neshaminy Creek Brewing is planning the best anniversary party I’ve ever seen
  • Higher learning: Eastern Washington University and No-Li Brewhouse launch Craft Beer Certificate
  • Texas’ Bishop Cider is in explode mode, acquires two breweries, expanding to seven locations

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • urban-artifactUrban Artifact crafts the world’s most expensive fermented beverage and more beers to know this week
    May 24, 2022
  • 2022 Beer Branding Trends Part 2: Beyond Beer
    May 23, 2022
  • The-IBA-TeamIBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
    May 19, 2022
  • 2022 Beer Branding Trends Part 1: Reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....