• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Take our crash course in craft beer branding (a CBB webinar, a CODO Design experience)

February 27, 2017Keith Gribbins

CODO Design Webinar Promo Pic 2
Would you like your brand designs to look like this? Then sign up for this.

Seventy percent of consumers choose their beer at the time of purchase. That’s insane, right? It’s a factoid via the 2016 Nielsen Craft Beer Audit, and it’s a gobsmacker that should make you realize how important branding is when trying to differentiate your beer products on shelves and coolers and at festivals and bars. In fact, considering the evidence above, branding is actually more important than the beer (just ask all those giant beer companies).

Better yet, just ask CODO Design Partner Isaac Arthur. He’s hosting a Craft Brewing Business webinar on branding on March 30. Titled, “A crash course in craft beer branding,” this webinar is aimed at helping you express the heart of your brand to consumers and thus find those key differentiators: Why do you brew the beer you brew, and why does this matter to the people you want to drink it? Arthur will cover positioning your brewery, developing your core values, finding your brand essence and framing your origin story. Then, he’ll get hands on by discussing your brewery name, logo and website. Holy smokes, he’s doing this all for free, and you’d be a goddamn fool not to sign up right here:

Sign up for our CBB webinar with CODO Design: Take our crash course in beer branding. Hurry!!!

This dude got cred?

Dude’s got platinum cred (that’s high, right?). CODO Design has been the voice of branding advice on Craft Brewing Business since 2014. Let us throw some questions out, and we’ll let CODO crush these stumpers into highly precise nuggets of wisdom:

  • How do you calculate brand positioning using a matrix?
  • How do you define your brewery’s culture through branding?
  • Branding or marketing? What does your brewery need first?
  • How can you brand a brewery with no apparent differentiator?
  • What is authenticity’s role in branding your craft beer?
  • Some jerk already took my brewery name, so now what?

Can you show us some of your design work?

Look below and behold!

Codo Design Webinar Promo Pic 3
Just mind blowing.

The branding brain they call Isaac Arthur can answer all those questions and lots more. To help get you started, CODO recently published its Craft Beer Branding Guide, a step-by-step guide to branding your brewery, telling your story and selling a lot of beer. Learn more at www.craftbeerbrandingguide.com. Then sign up for this webinar right here!

Isaac Arthur CODO Design Isaac Arthur is a cofounder of CODO Design, an Indianapolis-based branding and web design firm founded on the belief that they can create better work by directly including clients in the creative process. Since 2009, he’s led branding efforts within the food and beverage industry, and spends most of his time traveling around the country helping to bring startup craft breweries to market through foundational positioning and brand strategy, naming, package design, interactive design and environmental design.

 

How to Seduce a Distributor: The importance of branding, common misconceptions and automatic disqualifiers
The role of market research in go-to-market planning for craft breweries
How to Launch Your Rebrand: Craft Beer, Rebranded, Episode 14
How to be the Greatest Client Ever: Craft Beer, Rebranded, Episode 13

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • The UK’s Bairds Malt releases Malt 2.0, produced from the new Sassy barley variety
  • Dutch courts clear path for multimillion euro claim against Heineken
  • Free samples! These frozen whole cone hops from Michigan’s Blue Lake Hops are perfect for year-round harvest hop brews
  • Whoa, Boulder Beer’s rebrand is badass (enjoy this photo post)

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Free samples! These frozen whole cone hops from Michigan’s Blue Lake Hops are perfect for year-round harvest hop brews
    March 1, 2021
  • Whoa, Boulder Beer’s rebrand is badass (enjoy this photo post)
    March 1, 2021
  • libdib online beer distributorWhy (and how) Cabarrus Brewing will stick with online sales post-lockdown
    February 25, 2021
  • craft beer consumer tastesCraft Beer Consumer Habits in February 2021: Are on-site attitudes changing?
    February 24, 2021
  • No and low alcohol beer grew 30+ percent last year, now enjoy some big haps in the NA beer sector
    February 23, 2021
  • How to Seduce a Distributor: The importance of branding, common misconceptions and automatic disqualifiers
    February 22, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by