It is a frigid 10 degrees outside the CBB office, but in the land down under, the temperature is just right for some hop harvesting. Normally our pals at HPA (Hop Products Australia) would be ready to welcome brewers on farm to bask in the glory of the harvest, but obviously the pandemic has changed all that — but it has made for a unique opportunity for us USA hop heads:
“It’s been a rough year for the brewing industry, and we want to show our support by inviting brewers and beer lovers around the world to take part in a virtual hop harvest from the comfort and safety of their own home,” the company announced in an email this week. “We’re excited to offer everyone the opportunity to get to know HPA and the team behind our Aussie hops.”
What’s the plan? The experience will include tours of the farms and breeding facilities, technical advice on brewing with green hops and maximizing hop flavor in beer, insights into our no-nonsense approach to quality and sustainability, and the chance to connect and learn from fellow brewers.
“We’re proud of our collaborative relationships with brewers, and will feature them heavily throughout the event, including appearances from legends of the US, UK, New Zealand and Australian brewing scenes,” the company notes.
There will be something for everyone among the free sessions that are scheduled over the month of March, with the option to attend sessions live and participate in the real-time Q&A, or view recordings retrospectively to accommodate a global audience.
Register for updates and view the event schedule at www.hops.com.au/virtual-harvest.