“Malt is the soul of a beer,” says Alec Mull, VP of brewery operations at Founders Brewing Co., in the video above. “I mean let’s face it. Hopped wort is not delicious, right? People don’t drink IBUs. They drink the fermented malt really.” When it comes to soul-imbuing malt products, Founders Brewing turns to Briess Malt & Ingredients Co. for much of its beer productions. The master maltser has been releasing these brewer testimonial videos on its YouTube page over the last 11 months. The company has also released videos from Central Waters and New Glarus, which are embedded on this page. It’s also been making a marketing push, as you can see on this page, to share the impressive insights from craft brands that use its products.
Briess has been in the malt business for some 140 years. Today, it has amazing facilities from its flagship malthouse located on a 22-acre campus along the Lake Michigan shoreline in Wisconsin to its modern vertically integrated barley processing and storage facilities out in Ralston and Powell, Wy. The latter is supported by over 300 experienced growers in Wyoming and Montana and is capable of processing 4.1M bushels at harvest and storing 2.3M bushels on site. Those Wyoming facilities are serviced by rail lines that connect the barley supply directly to Briess malt plants in Wisconsin.
“It’s really, really important that we really just have the highest quality beer from a day-to-day perspective so that that consumer, when they grab that pint of beer, it is exactly what they expect,” says Mull in the video. “And we know we can get that from the malt coming out of Wyoming.”
The company has nearly 100 different types of malt and malting products listed on its product page from American Honey Malt (traditional melanoidin style malt with a complex flavor) to Yellow Corn Raw (aimed at lightening beer body for American pilsners and lagers). Briess is a recognized leader in developing and producing handcrafted specialty malts for the American craft beer industry, and the company produces more styles of malt than any other malting company in the world.
“Briess just has a tremendous portfolio of specialty malts in particular that you just can’t find anywhere else,” says Mull in the video. And it’s not just Founders. Watch these other videos and then visit Briess’ testimonial page. It has an impressive list of craft brewers.