The ready to drink (RTD) cocktail craze might be the most worthy adversary to the craft beer scene, but then again, why fight? Baltimore-based Heavy Seas Beer is one craft brewery ready to capitalize on the trend with its own RTD cocktail lineup — Crafted Cocktail — all made with real vodka and natural ingredients, clocking in with an ABV of 7.5%.
“We wanted to craft something unexpected, with the same quality one can expect from a Heavy Seas beer,” says Chris Leonard, Brewmaster for Heavy Seas. “We went through many trials of experimentation, and we’ve finally come up with four flavors we’re really excited about.”
The lineup is launching with Orange Crush, Watermelon Crush, Cherry Limeade, and Strawberry Lemonade.
- The Orange Crush is dominated by notes of refreshing citrus and long days at the beach.
- The Watermelon Crush is balanced and juicy with notes of sweet melon.
- Following up the crush family is the nostalgic sweet and refreshingly tart Strawberry Lemonade – the perfect balance for scrumptious sipping.
- Rounding out the lineup is the Cherry Limeade, exploding with flavors of juicy cherries and tart limes.
Orange Crush and Watermelon Crush will be available individually in convenient four packs, while Cherry Limeade and Strawberry Lemonade will be exclusively offered in the Crafted Cocktails mix pack. Each variety will be available in 12-ounce cans, with limited distribution in the Mid-Atlantic region. All four Crafted Cocktail varieties are also currently available only to-go at the Heavy Seas Taproom.
“Heavy Seas has been around for over 25 years,” said Hugh Sisson, Heavy Seas’ founder. “We are so excited to now be able to offer our non-beer drinking friends a fantastic product that’s as fearless, bold, and independent as our award-winning beer. I’m really proud of the way our team stepped up to the challenge of creating an entirely new and exciting line of hand-crafted beverages for the non-beer drinker and beer drinker alike.”
Heavy Seas Crafted Cocktails have already begun entering the market throughout Maryland, Virginia and Delaware.
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