• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

John I. Haas debuts LUPOMAX concentrated hop pellets

July 14, 2020Chris Crowell

John I. Haas introduced its latest breakthrough in hop-forward brewing innovation with LUPOMAX. The company’s new concentrated lupulin pellet reliably delivers the great hop flavors brewers and consumers crave while reducing beer loss. Designed with targeted specifications for reliable brewing performance, LUPOMAX is available in hop brands such as Citra, Mosaic, and SABRO, with more choices coming with the 2020 crop.

Backed by the John I. Haas Sensory Plus process, which combines sensory-based hop selection with advanced technical analysis and proprietary manufacturing process, LUPOMAX is tuned to optimize hop flavors while reducing beer loss.

“The reduced vegetative matter of LUPOMAX pellets gives me a clean hop flavor and really saves on beer loss, too,” says HAAS Innovations Brewery Head Brewmaster, Virgil McDonald. “It can be used at any stage in the brewing process, but it really shines where flavor intensity and reducing beer loss matter most, like dry-hopping”

Another nice thing about LUPOMAX is you use fewer hops to make more beer, which means it saves on shipping, storage, and brewery handling. Plus, less solids means less waste—and more beer to sell.

hops cbb crop
Interesting hop alliance: John I. Haas makes strategic investment in Yakima Valley Hops, eyes online potential
Haas-FLEX hops
FLEX, a bittering hop liquid from John I. Haas, is now available worldwide
Haas-FLEX hops
HAAS adds these six new hops to its portfolio
hops-meet-eclipse
Meet the next great Australian hop from HPA: Eclipse

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • How Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
  • Craft Malt Conference goes virtual in February, here’s the agenda
  • Firestone Walker just added a massive solar array and canopy on site
  • INDEVCO Plastics debuts 50 percent postconsumer recycled shrink wrap for beverage packaging

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • virginia-beer-co-renovationHow Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
    January 19, 2021
  • Clean air, clean beer: New Ingersoll Rand oil-less reciprocating air compressors are ideal for breweries (aeration to canning)
    January 18, 2021
  • Non-alcoholic beer brand Athletic Brewing closes $17M+ in funding with famous backers, selects Crafted ERP, eyes big growth
    January 18, 2021
  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021
  • COVID19 coronavirus mask moneyWhy you need to maximize engagement during a pandemic
    January 13, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by