• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Watch: Maine craft brewers film a skillful video to help protect their Sebago Lake watershed

October 29, 2019Keith Gribbins

Last week, we detailed Allagash Brewing Co. donating 10 cents for every barrel of beer brewed to support and protect Sebago Lake and its watershed, from which it draws extremely pristine water. Sebago Lake is situated just northwest of Portland and is Maine’s second-largest and deepest lake. Cool fact: Sebago is one of America’s cleanest lakes. It’s one of only about 50 lakes — out of 13,000 used as drinking water supplies in the United States — that does not require filtration or treatment for potable use.

We started covering the efforts of Maine brewers and water quality back in April when representatives from 13 of the state’s top craft breweries joined together to launch the Maine Brewshed Alliance — a coalition of brewers committed to helping protect clean water in the state’s rivers, lakes, streams and ocean. This week we’ll continue our drive to support clean water and specifically Sebago Lake with the excellent video above.

Found on Shipyard Brewing’s YouTube site, this little mini movie (it’s 14 minutes long) brings together some of Maine’s top craft beer personalities to discuss the importance of water quality, including Christie Mahaffey, Foundation Brewing Co., Jason Perkins, Allagash Brewing Co., Bruce Elam, Shipyard Brewing Co., Heather Sanborn, Rising Tide Brewing Co., Will Fisher, Austin Street Brewery, and way beyond. Beer makers talk with the likes of Matt Markot, executive director of the Loon Echo Land Trust, which protects lands in the northern Sebago Lake region, on how watersheds work and how the slow process of water getting to the lake creates a richer ecosystem overall.

A picture of an island in the middle of Sebago lake in Maine. Photo credit: Benjamin Paquette.

“[The] water that you’re using for your [beer] business is some of the highest quality, most pure water in North America, and the reason why are these trees and this watershed,” Markot says to David Redding of Goodfire Brewing Co. in the vid.

Deforestation, continued building throughout the watershed and the resulting runoff are currently putting the pureness of Sebago Lake at risk. It’s a common story around the country, and this video is a great way to educate both beer drinkers and the general public about the importance of preserving water quality. Because what’s the most important ingredient in beer? The water. Oh, and more importantly what’s the most essential resource on our planet for all living creatures? Yep, water.

water beer cartoon triple illustration
Craft brewers launch Maine Brewshed Alliance to help protect and promote clean water
brewers water EPA
Brewers band together to oppose nominee to head EPA
Hazed-For-Days-Can-12PK
Batches Be Hazy in new Schlafly variety pack and more beers to know this week
malted barley cbb crop
Penn State explains almost everything you need to know about malting barley in Pennsylvania

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • 805 Beer debuts trailer for documentary “Inverted Perspective,” focused on freestyle motocross champion Vicki Golden
  • 10 craft beer variety packs that have us excited to try new beer
  • Stone Brewing teams with Sanuk for a lineup of summer sandals
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 10 craft beer variety packs that have us excited to try new beer
    March 27, 2023
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system
    March 27, 2023
  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC