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Watch Sierra Nevada select a couple 100,000 lbs of hops

October 30, 2018Keith Gribbins

This video is full of some truly pure hop pornog, so watch it at your discretion. The team from Sierra Nevada – folks like Raw Materials Manager Tom Nielsen and Vice President Brian Grossman – travel to Washington and Oregon to select hops for Sierra Nevada’s Pale Ale, Celebration IPA, Hazy Little Thing, Torpedo and pretty much everything else. The nice video work captures the magic behind the bine yards and processing plants during harvest season, with a special visit to CBB fave Crosby Hop Farm. Bonus: It’s also scored to equally fresh beats.

Crosby Hop Farm cbb crop
Watch this 360-degree film of Crosby Hop Farm on a phone and look any direction you want
Crosby Hop Farm cbb crop
Watch: This 2018 Crosby Hop Farm harvest video captures the entire season in two-plus minutes
crosby hop farm hops plant cbb crop
The entire 2017 growing season gets time lapsed in this Crosby Hop Farm video
Crosby Hop Farm cbb crop
Hop insights: We discuss the rise of Oregon Comet, the slowing of Cascade, Crosby Hop Farm and rock bands with Blake Crosby

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Comments

  1. John Benjamin says

    October 30, 2018 at 7:56 pm

    @SierraNevada @CrosbyHops What GREAT neighbors here in Mills River NC – WE’RE SO GLAD YOU’RE HERE!

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