I remember when Wiseacre Brewing Co. opened its beautiful new production facility and taproom in downtown Memphis, Tenn., in 2020. The 40,000-sq-ft facility, dubbed WISEACRE 2, is able to produce 100,000 bbls, and it looks spectacular. It’s one of those places I definitely want to visit, and I sort of got to take a quick tour via the John I. Haas video above. John I. Haas is a hop supplier and a member of the Barth-Haas Group, and Wiseacre is an early user of Flex — a flowable bittering hop product from Haas. The two got together for the video above.
“We end up with a lot of whirlpool hops in a lot of our beers including our pilsner, and in those beers we end up with a lot of wort loss and this is a situation where something like Flex helps us a whole bunch,” says Davin Bartosch, co-owner and brewmaster of Wiseacre Brewing in the video above.
Bartosch, along with Shift Brewer Michael Laurenzi, go on to discuss how Flex is easier to store and cheaper to ship than traditional hops and how it’s easy to create consistency with the product. In the end, the product just “tasted better,” says Bartosch in the video. We actually have a Q&A with Bartosch right over here on the whole subject.
Ignoring the whole Flex sales pitch, I just enjoyed getting a sneak peak at Wiseacre’s awesome looking brewery and taproom. Take a look above. Then click the link below to see some pictures of the Wiseacre facility: