• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

12 craft brewers to collaborate with Sierra Nevada to celebrate N.C. brewery opening

July 16, 2013Chris Crowell

Sierra Nevada Summerfest Cans
A who’s who of craft brewers are joining forces to help one of the industry’s most renowned — Sierra Nevada — celebrate its latest achievement. This incredible variety pack won’t be available until 2014. Until then, take a gander at this image of the Summerfest packaging instead.

Sierra Nevada Brewing Co. is celebrating the opening of its new Mills River, N.C., brewery by bringing revered craft brewers to North Carolina via a cross-country festival path in 2014. A dozen craft breweries across the U.S., both up-and-comers and noted names, will join Sierra Nevada in the creation of a variety 12-pack — one partner brewery per beer — to be released in summer 2014. A multi-weekend, west-to-east tour of regional festivals will culminate with the Mills River doors opening.

“We want to highlight the success of craft beer, not just our own next step,” said Ken Grossman, Sierra Nevada’s founder. “Craft brewers are a close bunch, and we’ve all helped each other get to this point. This is a fun way to showcase even just a fraction of the talent that’s out there, and somehow 12 beers doesn’t feel like enough. If this weren’t already a logistical mammoth, we’d brew with even more of our great peers.”

The specific travel path for festivals is a work in progress, but in spring 2014, these breweries will visit Chico to develop recipes and begin brewing:


  • Allagash Brewing Co., Portland, Maine

  • Ballast Point Brewing Co., San Diego, Calif.

  • Bell’s Brewery, Inc., Kalamazoo, Mich.

  • Cigar City Brewing LLC, Tampa, Fla.

  • Firestone Walker Brewing Co., Paso Robles, Calif.

  • New Glarus Brewing Co., New Glarus, Wisc.

  • Ninkasi Brewing Co., Eugene, Ore.

  • Oskar Blues Brewing Co., Longmont, Colo.

  • Russian River Brewing Co., Santa Rosa, Calif.

  • Three Floyds Brewing LLC, Munster, Ind.

  • Victory Brewing Co., Downingtown, Pa.

  • Local brewing community in Asheville, N.C.

The collaboration will also champion advances in the industry and the greater craft beer communities surrounding the partner breweries.

“We’ve long supported ingredients research, and we hope these beers see success that allows us to further help malt and hops evolve,” Grossman said. “We also aim to highlight the state brewers guilds our partners belong to. It’s a small but important nudge to keep our industry’s momentum strong.”

The idea of collaborative brews is nothing new to Sierra Nevada. Its Beer Camp program started in 2008 when a group of distributors wanted to visit Chico and learn how to brew beer. It evolved into a national consumer contest where winners from all over the country head to Chico for a two-day, hands-on brewing session. Sierra Nevada recently reached Beer Camp number 100.

“There are no reins in Beer Camp,” Grossman said. “We typically bring a dozen folks in who don’t know a ton about beer and let them have at it. This time we‘ll be brewing 12 beers with as many pros. It has the potential to be epic.”

Sierra Nevada Beer Camp Across America-001
Wrap up of Sierra Nevada’s Beer Camp Across America
Russian River Brewing Pliny The Elder
Russian River Brewing’s Pliny the Elder voted 2013 “Best Commercial Beer”
Brewers Association photo long
Brewers Association Seats 2014 Board of Directors
CBC-2021
The “Class of ’96” is hosting a big bash at CBC 2021

Reader Interactions

Comments

  1. American Beer Drinkers Guild says

    July 16, 2013 at 4:59 pm

    American Beer Drinkers Guild liked this on Facebook.

    Log in to Reply
  2. DenverBeerGuy says

    July 16, 2013 at 4:03 pm

    RT @CraftBrewingBiz: 12 craft brewers to collaborate with @SierraNevada to celebrate N.C. brewery opening. http://t.co/ltw1jndr0E

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • MicroStar Logistics launches Network Services Division to manage reusable plastic pallets for the beer Industry
  • Analyst speculates on Heineken acquiring Boston Beer, stock jumps
  • United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program
  • Tröegs new canning line will increase production and accommodate new packaging types

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023
  • Distribution update: NYC’s Alewife Brewing now sells in eastern Pennsylvania + news from Maui, Urban South and more
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC