• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

2020 success: Bootstrap Brewing grew sales 25 percent, added key equipment

January 13, 2021Chris Crowell

In the challenging year that was 2020, Colorado-based Bootstrap Brewing Co. celebrated successes. Despite the doom and gloom of COVID and election year, the brewery grew its annual sales more than 25 percent, launched new lines of both tasty non-alcoholic beers and Sparkalicious hard seltzers, and made significant additions to its brewhouse technology. 

“Our latest investments in the brewhouse are significant for our future growth,” said Steve. “We’ve been able to increase manufacturing capacity by 50 percent, improve the speed of our canning process, buy equipment for R&D projects, and implement production software. Equally as important, we were able to beef up our lab by purchasing equipment to continue to ensure high quality, stable products.” 

Innovations and beer launch. Bootstrap released new products and packaging in 2020, including a 12-can Party Pack featuring five award-winning craft beers and the popular Sparkalicious hard seltzer. The mix of beer and seltzer in the pack makes it an easy grab-and-go option for households who need a variety of options. 

The brewery also launched the first in its lineup of Strapless non-alcoholic beers, the award-winning Strapless IPA. As the first NA release for Bootstrap Brewing, Strapless IPA is made to drink like a traditional craft beer while providing the ability for longer days on the trail or longer nights with friends. 

Sales growth. With a total 8,821 bbls produced in 2020, Bootstrap Brewing saw a 25.7-percent growth in 2020 and a 541-percent increase in barrels produced since 2015.*

Led by flagship Insane Rush IPA, which grew 49.92-percent, overall off-premise sales of the Bootstrap lineup grew 38.6-percent.** Distribution of the brewery’s new Party Pack and its lineup of Sparkalicious seltzers was up 67-percent in the final quarter of 2020, with more than 600 points of distribution.* 

Investments. In August, Bootstrap co-owners and founders, Steve and Leslie Kaczeus, added two notable Colorado craft beer industry names to their team. Geoff Hess, former regional director of national accounts at CANarchy Craft Brewery Collective, joined Bootstrap in the role of director of sales, and Dale Katechis, founder of Oskar Blues Brewery, the home of the original craft beer in a can, joined as an advisor, investor and out-of-the-box thinker. 

The brewery also made large scale investments to its 30-bbl brewhouse in 2020, adding three 90-barrel fermenters, a Ska Fab depalletizer, and special equipment for experimental projects to increase efficiency and production. 

A significant addition to the brewhouse is ABV Technologies’ Equalizer, an on-site alcohol-removing machine, that allowed the brewery to perfect the recipe for Strapless, its lineup of non-alcoholic beers that actually taste like beer. The brewery is the first in Colorado to partner with ABV Technologies for this innovative process. 

bootstrap brewing
Bootstrap Brewing discusses its big sales increase despite current market
things-we-dont-say
Mental Health Awareness brewed into Things We Don’t Say and more beers to know this week
Colo.’s Bootstrap Brewing cleverly releases Party Pack with both craft beer and hard seltzer
Apumpalyptica PSL Mockup-001
Wiley Roots Brewing brings Apumpalyptica back from the dead and more fall beers to know this week

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • BarthHaas is conducting a series of free ‘hopinars’ this fall
  • Wiley Roots Brewing brings Apumpalyptica back from the dead and more fall beers to know this week
  • Reflections in risk: How craft brewing risks evolved the past decade
  • We’re snagging this Ohio Pint Day glass on Tuesday, Sept. 26, at one of 180 craft breweries

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • insurance-risk-exposureReflections in risk: How craft brewing risks evolved the past decade
    September 21, 2023
  • Watch how the bacteria in Bell’s Cube wastewater facility are raised on craft beer
    September 20, 2023
  • Can Transport (1)Cheers to 10 Years: Paradox Brewing asks the key questions to revamp retail strategy
    September 19, 2023
  • Ziemann Holvrieka Managing Director Florian Schneider discusses the brewing equipment brand’s relaunch
    September 14, 2023
  • scorecardHow to scorecard brewery taproom performance
    September 13, 2023
  • Brooklyn Brewery continues beyond beer journey, invests in Hoplark’s NA beer, hop teas and hop waters
    September 12, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC