So, nonfungible tokens, or NFTs — they are a thing. That’s about the extent of my knowledge, and I stubbornly refuse to learn more, but Trace Network Labs is working to reinvent the space. The company says that NFTs will become much more than digital art, “transforming into a necessary part of a multi-layered virtual experience that changes how we think about digital luxury goods.” Sounds neat, if true, for sure. This is why Trace Network Labs wants to “create a gateway that allows brands and customers to carry their lifestyle goods into any metaverse.” Again, I have no idea how else to phrase this information, but if you are nodding along and totally get it, here is more:
“This is being done through Trace’s NFT marketplace of unique limited edition luxury and lifestyle products, Bling. The marketplace has been built on the Polygon Network, allowing faster, smoother, more secure and cheaper transactions for the metaverses.”
So anyway, I mention all of that to relay that Trace has found a brewery to add to its metaverse: Vietnamese craft beer maker 7 Bridges Brewing Company is teaming with Trace to release a craft beer NFT. It’s not the first craft beer NFT, we’ve heard of, but it’s definitely way different than what Denver Beer Co. auctioned off. This NFT aims to be an experiential product that will tap into the users’ loyalty and curiosity as well as the need for traceability and authentication of their unique brews on a global platform.
The beer and the NFT
7 Bridges Brewing Company coined the term “IMPACT Brewing” to describe their social and environmental activism, which included creating Asia’s first commercial craft brewery to achieve zero waste. The craft beer NFT series, called \iNFTy, has been brewed with a special limited edition recipe and will be presented as 99 digitized craft beer NFT bottles, each with a unique 3D object artwork backed by its “reverse avatar,” a cellared physical incarnation of the original artwork.
This extremely limited edition Grand Cru beer was made specifically for the craft beer NFT offering — the original recipe for which was literally burned, so it will never be brewed again. 7 Bridges will cellar the bottles under optimal conditions, which can be physically claimed by the highest NFT bidders until the next Leap Year, Feb. 29, 2024.
Each NFT artwork is numbered, unique, and captures the deeper meanings of its corresponding numeral, taking from science, history, pop culture and mysticism. These special and unique artwork labels will be pasted on the beer bottle packs that have been specially brewed for the \iNFTy project and will be cellared to be claimed by the winning bidder of each \iNFTy bottle.
Only 110 physical bottles will ever exist, 99 NFTs and 11 “Brewer’s Reserve” editions. The company will release 99 of the 500ml bottles in a round of NFT auctions to be held on Bling and released over a short period, counting down from 99 to 1. Users can participate in the global auction on the Bling NFT Marketplace and place as many bids as they like. These NFTs will be transferable and tradable like any other ERC token.
Beer in the metaverse
Trace recently announced their move into the metaverse space with “Lifestyle for the Metaverse” as their primary offering, and is aligning this beer NFT launch with its overall vision for the metaverse. These NFTs have the ability to enter any metaverse, which means that the owners can carry their NFT beer bottles wherever they go in the metaverse.
This will allow holders to show off their unique beverage collection as a virtual avatar to the whole world in all its one-of-a-kind glory — a unique lifestyle item for the metaverse.
So, you know, sounds cool if you know what this is all about.