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We’re constantly blown away by how New Belgium Brewing creates business culture and engages its employees

August 23, 2016Keith Gribbins

We’ve complained about this before: Sometimes we get bored of New Belgium Brewing Co. being so awesome. The company’s business acumen and ability to make great beer always seem to be over matched by New Belgium’s commitment to ethics and culture. Here are just a few examples: 1) employee owned, 2) awarded “Best place to work for millennials,” 3) WorldBlu certified “Freedom-Centered Workplace,” 4) a B Corp “Best for the Environment” 5) one of Outside’s Best Places to Work; 6) one zillion philanthropy projects; 7) its digital team received “genius” status; 8) Ok, you get the point.

New Belgium is our ultimate, fantasy model for a craft brewery: Treat your employees as importantly as the product and profits. Just watch this video above about a recent New Belgium employee retreat; New Belgium released three other similar videos in honor of its East Coast Asheville operation last week. The one above focuses on employee ownership, training, education, culture and a general sense of inspiration that people feel working for New Belgium.

Watch the wow moments

  1. Co-founder Kim Jordan hand-makes “mojo” celebratory bracelets for employees on their year anniversaries (they also get a free, fat-tired bike).
  2. A New Belgium employee getting on stage and telling the story of how she was homeless before working at New Belgium.

No joke: New Belgium is the best.

Watch: Kim Jordan hammer a bourbon barrel, talk limited collab Oakspire
I would like to play these New Belgium Brewing 8-bit Voodoo Ranger videogames
BUNNY The Hemperor HPA from New Belgium Brewing YouTube
All hail the Hemperor! New Belgium Brewing’s hemp-bearded mascot comes alive in these excellent video ads
Watch: We go inside New Belgium’s East Coast brewery to discuss launching the location, how to differentiate

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  1. JKCollins84 says

    August 25, 2016 at 7:37 pm

    RT @BryanDRoth: Kim Jordan makes hand-made trinkets for staff. How cool is that?

    On @CraftBrewingBiz: New Belgium Employee Culture https:/…

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  2. CraftyKrystin says

    August 25, 2016 at 1:38 pm

    RT @BryanDRoth: Kim Jordan makes hand-made trinkets for staff. How cool is that?

    On @CraftBrewingBiz: New Belgium Employee Culture https:/…

    Log in to Reply
  3. grainsandyeast says

    August 25, 2016 at 12:05 pm

    RT BevvShop “A #video on how New Belgium #Brewing creates great employee culture

    https://t.co/ok9qsWGRxr newbelg… https://t.co/CetmGy2zJu“

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  4. BevvShop says

    August 25, 2016 at 12:03 pm

    A #video on how New Belgium #Brewing creates great employee culture

    https://t.co/JrOH070ugn @newbelgium #culture https://t.co/LLAad3agAM

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  5. tnoit says

    August 25, 2016 at 12:00 pm

    A video on how New Belgium Brewing creates great employee culture https://t.co/Tbpblf8fEH

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  6. BeerzHerez says

    August 24, 2016 at 10:30 pm

    RT @BryanDRoth: Kim Jordan makes hand-made trinkets for staff. How cool is that?

    On @CraftBrewingBiz: New Belgium Employee Culture https:/…

    Log in to Reply
  7. TastingPaddle says

    August 24, 2016 at 10:12 pm

    RT @BryanDRoth: Kim Jordan makes hand-made trinkets for staff. How cool is that?

    On @CraftBrewingBiz: New Belgium Employee Culture https:/…

    Log in to Reply
  8. BryanDRoth says

    August 24, 2016 at 10:11 pm

    Kim Jordan makes hand-made trinkets for staff. How cool is that?

    On @CraftBrewingBiz: New Belgium Employee Culture https://t.co/QEVJbB79Qh

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  9. Katie Forman says

    August 24, 2016 at 8:07 pm

    Katie Forman liked this on Facebook.

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  10. Mary Lou Forman says

    August 24, 2016 at 8:07 pm

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  11. Lisa Pedersen says

    August 24, 2016 at 8:07 pm

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  12. Sean West says

    August 24, 2016 at 10:43 am

    This is what craft beer getting bigger should look like.

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  13. ConfluenceTap says

    August 24, 2016 at 10:13 am

    RT @CraftBrewingBiz: We’re constantly blown away by how @newbelgium inspires employees, creates business culture. https://t.co/3JuSueS94C

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  14. arahn2 says

    August 24, 2016 at 9:11 am

    https://t.co/A8JvpnWok6

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  15. jax_mit says

    August 24, 2016 at 8:48 am

    RT @jkbriggs: Its steady work every day. No magic serum, but a community (common-unity) building a great business together. https://t.co/…

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  16. hopsandbranding says

    August 24, 2016 at 7:55 am

    CRAFT CULTURE: How @newbelgium Creates Business Culture & Engages Employees. VIDEO #craftbeer #ctbeer https://t.co/Uw7UfU9Xgb

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  17. Joshua Bennett says

    August 24, 2016 at 7:52 am

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  18. Fred Searles says

    August 24, 2016 at 7:52 am

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  19. Jonathan Dale says

    August 24, 2016 at 7:52 am

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  20. Mike Radwanski says

    August 24, 2016 at 7:52 am

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  21. Takehiko Nakahara says

    August 24, 2016 at 7:52 am

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  22. Gary Baker Sr. says

    August 24, 2016 at 7:52 am

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  23. tjmstrong says

    August 24, 2016 at 7:18 am

    RT @jkbriggs: Its steady work every day. No magic serum, but a community (common-unity) building a great business together. https://t.co/…

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  24. BillsBeerReport says

    August 24, 2016 at 7:01 am

    RT @NewBelgium_Mich: I’ll just pat myself on the back then shall I?
    A video on how New Belgium Brewing creates great employee culture https…

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  25. OrgDevMasters says

    August 24, 2016 at 12:03 am

    RT @jkbriggs: Its steady work every day. No magic serum, but a community (common-unity) building a great business together. https://t.co/…

    Log in to Reply
  26. Kenny Ronald Graley says

    August 23, 2016 at 11:51 pm

    Kenny Ronald Graley liked this on Facebook.

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  27. Paul Speed says

    August 23, 2016 at 11:51 pm

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  28. Lee David says

    August 23, 2016 at 11:51 pm

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  29. Andy Weigel says

    August 23, 2016 at 11:51 pm

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  30. jkbriggs says

    August 23, 2016 at 11:06 pm

    Its steady work every day. No magic serum, but a community (common-unity) building a great business together. https://t.co/NMjyxikX8Z

    Log in to Reply
  31. KCHopTalk says

    August 23, 2016 at 11:01 pm

    We’re constantly blown away by how New Belgium Brewing creates business culture and engages its employees https://t.co/AZmhFPVCwo

    Log in to Reply
  32. GretzBeerCo says

    August 23, 2016 at 9:45 pm

    “We’re constantly blown away by how New Belgium Brewing creates business culture and engages its employees” https://t.co/2FkztMFdax

    Log in to Reply
  33. ChrisReimer says

    August 23, 2016 at 5:39 pm

    RT @Farmerica: A video on how New Belgium Brewing creates great employee culture https://t.co/hhGJeB4DXG #Happywork cc: @chrisreimer

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  34. Farmerica says

    August 23, 2016 at 5:38 pm

    A video on how New Belgium Brewing creates great employee culture https://t.co/hhGJeB4DXG #Happywork cc: @chrisreimer

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  35. NewBelgium_Mich says

    August 23, 2016 at 5:30 pm

    I’ll just pat myself on the back then shall I?
    A video on how New Belgium Brewing creates great employee culture https://t.co/9lj7wdfL8m

    Log in to Reply
  36. _ineedmoarbeer_ says

    August 23, 2016 at 4:57 pm

    RT @joelandrewwinn: A little peek under the hood – “How New Belgium Brewing creates great employee culture” https://t.co/gijPb3eShV via @cr…

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  37. b16b435ff5ac4b2 says

    August 23, 2016 at 4:50 pm

    RT @joelandrewwinn: A little peek under the hood – “How New Belgium Brewing creates great employee culture” https://t.co/gijPb3eShV via @cr…

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  38. MegaKelseyM says

    August 23, 2016 at 4:27 pm

    You get lucky sometimes. Hashtag hearts for eyes emoji. https://t.co/t3AyhcewEo via @CraftBrewingBiz + @newbelgium

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  39. joelandrewwinn says

    August 23, 2016 at 4:25 pm

    A little peek under the hood – “How New Belgium Brewing creates great employee culture” https://t.co/gijPb3eShV via @craftbrewingbiz

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  40. Amy Fischer says

    August 23, 2016 at 3:36 pm

    Amy Fischer liked this on Facebook.

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  41. Jared Read says

    August 23, 2016 at 3:36 pm

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  42. Michael Jill Kirk says

    August 23, 2016 at 3:36 pm

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  43. crsimp01 says

    August 23, 2016 at 3:21 pm

    A video on how New Belgium Brewing creates great employee culture https://t.co/GqXmuEFFaD via @craftbrewingbiz

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  44. Santiago M. Kaderian says

    August 23, 2016 at 2:51 pm

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  45. Bill Hockett says

    August 23, 2016 at 2:51 pm

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  46. Kathryn Hamil Barton says

    August 23, 2016 at 2:51 pm

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