Wiley Roots Brewing Co. is serving the ultimate indulgent treat this weekend: alcoholic, soft-serve, beer-infused ice cream from their new ice cream machine. They will also be releasing four new beer-beers to-go this weekend.
Starting on Thursday, customers will be able to order Ice Cream Truckz: Queen Whip, the brewery’s first ice cream, made from beer produced with puréed Strawberry, Caramel, Marshmallow, Vanilla, and Milk Sugar. Queen Whip ice cream will be available for pick up starting the next day, Friday, August 27, 2020 at 12 p.m.
This is blending of frozen treats and beer is on-brand for Wiley Roots. Two years ago, they released Colorado’s first frozen sour beer slushie, Slush, a moderately-tart sour ale series that combines a kettle-soured base beer recipe and whole fruit purée.
“We know serving beer from an ice cream machine may appear gimmicky, but for us it’s much more than that. It’s about making beer fun again and welcoming new beer drinkers,” said Scott Davidson, Marketing Manager at Wiley Roots. “Since introducing the slushie machine two years ago, we have heard from a growing number of customers that they are now fans of the brewery because of these beers.”
“While some folks get downright angry about what ‘is and is not beer’, we decided a long time ago to focus on what made people happy and to make beer that people loved to drink. I mean, at the end of the day, that’s what enjoying a beer is all about,” Davidson continued.
In addition to the beer ice cream, customers will also be able to order four new ice-cream themed beers online Thursday night, as four-pack cans to-go, including:
- Ice Cream Truckz: Camarostang, a smoothie style unpasteurized pastry sour ale with puréed raspberry, chocolate, vanilla, marshmallow, and milk sugar;
- Ice Cream Truckz: Queen Whip, a smoothie style unpasteurized pastry sour ale with puréed strawberry, caramel, marshmallow, vanilla, and milk sugar;
- A Visit from the Fruit Lady: Banana Orange Passion Fruit, a smoothie style unpasteurized fruited sour ale with puréed banana, orange, and passion fruit; and
- A Visit from the Fruit Lady: Blackberry Pomegranate Raspberry, a smoothie style unpasteurized fruited sour ale with puréed blackberry, pomegranate, and raspberry.