• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Alcoholic ice cream, anyone?

August 26, 2020Chris Crowell

Wiley Roots Brewing

Wiley Roots Brewing Co. is serving the ultimate indulgent treat this weekend: alcoholic, soft-serve, beer-infused ice cream from their new ice cream machine. They will also be releasing four new beer-beers to-go this weekend.

Starting on Thursday, customers will be able to order Ice Cream Truckz: Queen Whip, the brewery’s first ice cream, made from beer produced with puréed Strawberry, Caramel, Marshmallow, Vanilla, and Milk Sugar. Queen Whip ice cream will be available for pick up starting the next day, Friday, August 27, 2020 at 12 p.m.

This is blending of frozen treats and beer is on-brand for Wiley Roots. Two years ago, they released Colorado’s first frozen sour beer slushie, Slush, a moderately-tart sour ale series that combines a kettle-soured base beer recipe and whole fruit purée.

“We know serving beer from an ice cream machine may appear gimmicky, but for us it’s much more than that. It’s about making beer fun again and welcoming new beer drinkers,” said Scott Davidson, Marketing Manager at Wiley Roots. “Since introducing the slushie machine two years ago, we have heard from a growing number of customers that they are now fans of the brewery because of these beers.”

“While some folks get downright angry about what ‘is and is not beer’, we decided a long time ago to focus on what made people happy and to make beer that people loved to drink. I mean, at the end of the day, that’s what enjoying a beer is all about,” Davidson continued.

In addition to the beer ice cream, customers will also be able to order four new ice-cream themed beers online Thursday night, as four-pack cans to-go, including:

  • Ice Cream Truckz: Camarostang, a smoothie style unpasteurized pastry sour ale with puréed raspberry, chocolate, vanilla, marshmallow, and milk sugar;
  • Ice Cream Truckz: Queen Whip, a smoothie style unpasteurized pastry sour ale with puréed strawberry, caramel, marshmallow, vanilla, and milk sugar;
  • A Visit from the Fruit Lady: Banana Orange Passion Fruit, a smoothie style unpasteurized fruited sour ale with puréed banana, orange, and passion fruit; and
  • A Visit from the Fruit Lady: Blackberry Pomegranate Raspberry, a smoothie style unpasteurized fruited sour ale with puréed blackberry, pomegranate, and raspberry.
HGA hop report: Citra HBC 394 had more acres than the entire high alpha category in 2022
HPA
Hop crop update from Hop Products Australia
Fat-Tire-cans
Fat Tire and other craft beer legacy brand updates to know in 2023
Allagash-Crowns-Hops-Cur-8-4-pack-Badge
Allagash, Crowns & Hops collab to support racial equity and more beers to know this week

Reader Interactions

Comments

  1. Wiley Roots Brewing Company says

    August 26, 2020 at 12:27 pm

    Cheers to that!

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • BarTrack scales nationwide presence to over 40 states, announces big Series A investments
  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
  • Cadaverine: When your beer smells like dead human
  • Unfiltered: There are weevils in my grain – what do I do?

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
    January 30, 2023
  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023
  • Premium beer products were one of the top growth markets of 2022, says IWSR 
    January 23, 2023
  • Fair State Brewing Cooperative launches Minnesota’s first cannabis beverage fulfillment, copacking and distribution center
    January 23, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC