Approaching its 25th anniversary, San Diego’s AleSmith Brewing Co. will be launching some big changes for 2020.
“As a brewery entering its 25th year and regarded worldwide, it is crucial to keep a fresh look, while maintaining the hallmarks of our brand,” said Owner Peter Zien. “We couldn’t be more pleased with the soon-to-be-unveiled rebranding exercise completed with Blindtiger Design of Seattle.”
The new bold and modern designs pay homage to AleSmith’s roots of hand-forged ales, and maintain the anvil as the cornerstone of the AleSmith brand. Beautifully stylized fonts and logo placements create a uniformity of the brewing company’s various labels that are both pleasing to the eye and informative in style. And as always, AleSmith’s customers can expect to encounter a world-class beer pouring from these new cans, bottles and draft handles.
“As a member of the craft beer community and culture, we take a lot of pride in working with one of the most esteemed breweries out there,” said Blindtiger’s Creative Director and Founder, Oceania Eagan. “We knew a brand update was needed to reflect the respect that the brewery has gained over their 25-year history, to better communicate their story within this increasingly competitive market.”
The onset of 2020 also marked AleSmith’s debut of Forgeberry Ale. With its vibrant ruby color, this low-calorie raspberry ale is named after AleSmith’s iconic anvil logo and the massive amount of delicious raspberries used in the brewing process. Forgeberry is the company’s first year-round fruited offering and follows on the success of RKS — AleSmith’s popular seasonal raspberry gose.
“Our fans can’t get enough of this beer,” said Ryan Crisp, director of brewing operations. “We are excited to offer a low-calorie option that has a ton of flavor. We spent a lot of time experimenting to hit the perfect balance of sweetness, tartness, and drinkability. And at the end of the day, this is the beer that we all want to drink. We’re pumped with how it turned out and we think beer drinkers of all types will love it.”
Forgeberry hits a sessionable 4.9 percent-ABV and only 120 calories and is AleSmith’s answer to a flavorful, well-crafted fruit beer that aligns with the preferences of calorie-conscious consumers. The result is a beer that is refreshing, flavorful and easy-drinking. Forgeberry is currently available in the AleSmith tasting room and throughout the broader retail marketplace. Look for Forgeberry Ale in stores throughout AleSmith’s distribution network.