American Canning has officially opened its second shrink-sleeve line. Operational as of June 1, 2022, the additional line doubles its sleeving capacity and completes phase two of American Canning’s 2022 operations expansion.
Sleeved cans have allowed American Canning to serve craft beverage producers by creating an approachable minimum order quantity, price and lead time for decorated cans. The demand for this decoration type has only heightened as printed cans become scarce, and the company is seeking to absorb craft’s excess demand in time for peak canning season.
“Our company is here to serve the small- to mid-sized craft beverage makers, and sleeving is one of the most valuable options for them to get their brand out there. It’s part of who we are,” stated Russ Spooner, VP of Operations at American Canning.
American Canning started out in 2013 as a mobile canning service, providing onsite packaging for craft beverage producers in central Texas. American Canning first offered shrink-sleeved cans in 2017, and vertically integrated the decoration option by purchasing their own equipment in 2019. With these two lines now in place, up next for American Canning is the opening of a can manufacturing plant in the fall, furthering its ability to serve smaller craft beverage producers.
“The focus for sleeving is small- to mid-size producers, and for peak season, we needed the added capacity in order to keep up with demand,” said Spooner. “It gives us the opportunity to be more efficient. We’ll have two lines running – doubling the line capacity.”
American Canning recognizes the perception that shrink-sleeved cans currently have in regard to environmental impact.
“It’s a question on choices. Our team is always looking, always following what is happening in that field, and trying to find more sustainable options,” said Spooner. “If it’s out there, I’m confident that we know about it and when there are new technologies, we will explore them.”