Answering your craft beer branding questions (part 1 of 3), by CODO Design

CODO Design has spent years working with craft breweries on branding and positioning, package design and web design and have gathered their experience into the Craft Beer Branding Guide, a comprehensive guide to help startup breweries navigate the entire branding process. Check it out and learn how to make your brewery stand out.

This is the first in a three-part video series tackling some of the questions we weren’t able to get to during CODO’s and Craft Brewing Business‘s recent Crash Course in Craft Beer Branding Webinar — you can watch that webinar right here. Let’s get into these questions…

Question No. 1 (:37)

Can I rebrand and still keep my old logo?

Read more about rebranding here.

Question No. 2 (3:09)

How do you create a branding strategy that reflects who you are as a company and is appealing to your audience at the same time?

We mentioned a few resources here for framing your core brand values:

https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

http://craftbeerbrandingguide.com/defining-core-brand-values/

Question No. 3 (4:51)

Do you want to work with startups from Europe? If so, how do you work remotely?

We’ve worked with breweries all over the United States as well as folks in Scotland, Australia and Mexico. Here’re a few examples of remote projects we’ve tackled:

Fernson Brewing Co. (Sioux Falls, S.D.)

North Pier Brewing Co. (Benton Harbor, Mich).

Kros Strain Brewing (La Vista, Neb.)

Carmen Beer Co. (Playa del Carmen, Meixco)

And here’s a bit more info on finding and hiring a design partner — right here.

Question No. 4 (7:32)

Where does the CODO name come from?

Here’s a bit more about CODO: http://cododesign.com/about/

Here’s a bit more about Design Thinking: https://hbr.org/2015/09/design-thinking-comes-of-age

And maybe more importantly, here’s how to properly name your craft brewery:

• http://craftbeerbrandingguide.com/name-craft-brewery/
• http://craftbeerbrandingguide.com/jerk-already-took-brewery-name/

This was provided by the folks at CODO Design, a five-man branding firm based in Indianapolis, Ind. They’ve spent years working with craft breweries on naming, branding and positioning, responsive web design and package design. They’ve gathered their experience into a comprehensive Craft Beer Branding Guide to help startup breweries navigate the entire branding process. Check it out (and order your free book) over at www.craftbeerbrandingguide.com.