• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers

Answering your craft beer branding questions (part 1 of 3), by CODO Design

May 8, 2017Cody Fague and Isaac Arthur

Issac Authur cbb video arm muscle 2
Can you rebrand and still keep your old logo? Let’s find out.

CODO Design has spent years working with craft breweries on branding and positioning, package design and web design and have gathered their experience into the Craft Beer Branding Guide, a comprehensive guide to help startup breweries navigate the entire branding process. Check it out and learn how to make your brewery stand out.

This is the first in a three-part video series tackling some of the questions we weren’t able to get to during CODO’s and Craft Brewing Business‘s recent Crash Course in Craft Beer Branding Webinar — you can watch that webinar right here. Let’s get into these questions…

Question No. 1 (:37)

Can I rebrand and still keep my old logo?

Read more about rebranding here.

Question No. 2 (3:09)

How do you create a branding strategy that reflects who you are as a company and is appealing to your audience at the same time?

2 Start with Why CODO

We mentioned a few resources here for framing your core brand values:

https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

http://craftbeerbrandingguide.com/defining-core-brand-values/

Question No. 3 (4:51)

Do you want to work with startups from Europe? If so, how do you work remotely?

We’ve worked with breweries all over the United States as well as folks in Scotland, Australia and Mexico. Here’re a few examples of remote projects we’ve tackled:

Fernson Brewing Co. (Sioux Falls, S.D.)

North Pier Brewing Co. (Benton Harbor, Mich).

Kros Strain Brewing (La Vista, Neb.)

Carmen Beer Co. (Playa del Carmen, Meixco)

And here’s a bit more info on finding and hiring a design partner — right here.

Question No. 4 (7:32)

Where does the CODO name come from?

Here’s a bit more about CODO: http://cododesign.com/about/

Here’s a bit more about Design Thinking: https://hbr.org/2015/09/design-thinking-comes-of-age

And maybe more importantly, here’s how to properly name your craft brewery:

  • http://craftbeerbrandingguide.com/name-craft-brewery/
  • http://craftbeerbrandingguide.com/jerk-already-took-brewery-name/

This was provided by the folks at CODO Design, a five-man branding firm based in Indianapolis, Ind. They’ve spent years working with craft breweries on naming, branding and positioning, responsive web design and package design. They’ve gathered their experience into a comprehensive Craft Beer Branding Guide to help startup breweries navigate the entire branding process. Check it out (and order your free book) over at www.craftbeerbrandingguide.com.

Watch: The Hartogs brothers discuss designing their logo for Virginia’s Rocket Frog Brewing
Answering your craft beer branding questions (part 2/3), by CODO Design
CODO Design’s 2023 Beer Branding Trends review is out now
New podcast: Answering your 2022 beer branding trends questions

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Kalamazoo Valley expands Sustainable Brewing Program online
  • Outlaw on the rise: How Tivoli’s light beer brand continues to break the macro mold
  • California Craft Beer Week will feature ‘California Pint Day’ for the first time
  • Blasty Bough Brewing installs solar array, expects $23K in yearly savings

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Outlaw beer cans very wetOutlaw on the rise: How Tivoli’s light beer brand continues to break the macro mold
    May 14, 2025
  • Blasty Bough 2Blasty Bough Brewing installs solar array, expects $23K in yearly savings
    May 13, 2025
  • shocktop Wedgehead carrying shocktop through a door (fuck up shit man)-001Shock Top rebrands with a fresh look and the return of Wedgehead
    May 12, 2025
  • beer bottle empty fall over dead sad-001Alcohol sales underperform during Cinco de Mayo, Kentucky Derby weekend
    May 8, 2025
  • Barley field in the sunLess barley, more data: AMBA launches barley tracking effort as acreage hits record low
    May 8, 2025
  • HPAHop Products Australia produces bumper crop of hops through new facility
    May 6, 2025

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2025 · CBB Media LLC

Continue ...

sponsored by