Point-of-sale (POS) and ecommerce are two beer sales channels on a collision course. POS provider Arryved just acquired Craftpeak, a company that crafts websites and ecommerce capabilities for the craft beverage industry, to fully collide these services and provide an omni-channel hospitality platform.
“Craftpeak and Arryved have had a deep relationship for years, and we’ve been continuously impressed by their customer-centricity and product vision. By joining forces, we’re taking the final step in helping our customers truly bridge the gap between their on-premise and online presences,” says Arryved CEO Loren Bendele. “As the hospitality landscape continues to evolve, we recognize the importance of creating new buying and marketing channels for our customers and helping them reach guests in meaningful ways, on and offline.”
“We have been huge fans of Arryved’s people, technology, and the core values with which they lead their business and the industry; and we are thrilled for the opportunity to combine our web design and e-commerce experience with their formidable engineering talent.
Arryved’s POS technology allows hospitality companies a lot of flexibility. Breweries can give guests autonomy over their tab, from ordering another round through payment and tipping. You can use QR codes to enable this, or avoid anything new and just go the usual POS route.
“Together, we will build solutions that give guests the power to personalize their engagement with their favorite brands, while for the first time, providing businesses with the insights and efficiency that can only be achieved by combining all direct-to-consumer channels into a single ecosystem” said John Kelley, the Co-Founder and CEO of Craftpeak.
Arryved and Craftpeak launched their partnership with a technology integration last year, which allowed breweries using Arryved’s POS and Craftpeak’s ecommerce services to sync inventories in real-time across their online and on-premise operations.
“Building a seamless customer experience is more important than ever in the hospitality industry. With the acquisition of Craftpeak, we’re providing our customers with sophisticated tools that have previously been inaccessible to independent hospitality owners,” says Bendele. “And, by helping our customers build a consistent brand across all channels, we’re giving them the opportunity to deepen their relationships in their communities and compete in the changing hospitality marketplace.”