• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

This new bottle cap from Crown has a built-in lever for easy opens (genius)

June 27, 2017Keith Gribbins

Crown Mexico_Easy Open Crown-001
Man, that’s cool.

Crown actually invented the bottle cap more than 100 years ago. Crazy, right? It’s like saying you invented the question mark. A century-plus later, Crown Holdings is still engineering pretty excellent solutions for beverage packaging. A few years ago the company introduced the 360 End, an aluminum can where you actually pull the entire top off the can. The cold, open can experience promotes environmental benefits, stadium friendliness and a new aromatic sophistication.

Last week, Crown did it again. Crown Beverage Packaging Mexico (a business unit of Crown Holdings) launched another cool contraption aimed a reinventing the bottle cap it originally invented; William Painter, Crown’s founder, came up with the idea some 125 years ago to improve the packaging of carbonated soft drinks and beer. Crown’s “easy open crown” is aimed at helping beer manufacturers deliver a unique opening experience to consumers. The easy open nature of the new design stems from the addition of a small, built-in lever.

To remove the crown from the bottle, consumers simply hold the bottle in one hand, place their thumb under the lever and push the lever upward. Nothing else is need. Plus, much less torque needs to be exerted when compared to the removal of other bottle caps. In addition, the new crown is tamper-proof and can help brands combat counterfeiting. From the press release:

“Since its founding, Crown has committed itself to delivering innovations that respond to the evolving needs and values of consumers and enhance how they use and interact with products,” said Juan Carlos Gomez, Sales Manager, Crown Beverage Packaging Mexico. “Our new easy open crown is a perfect example of that in action. It delivers a new level of convenience — a key attribute for all consumers — and elevates the entire brand experience by encouraging greater engagement with the package.”

To add further differentiation on the shelf, brands can decorate the entire crown, including the lever mechanism. According to Crown, the new crown can be fastened to bottles using the same machinery used for standard pry-off and twist off designs, allowing beer manufacturers to quickly and easily adopt the technology. Only minor changes need to be made to filling machinery, including adjustments to the application of the plastic liner and the profile design. The new easy open crown is available to beer manufacturers across the Americas.

NoonWhistle_360cantop Crown cbb crop
Illinois’ Noon Whistle Brewing embraces Crown’s 360 End, which allows the entire lid to be removed from cans
Recycling facility in Florida is the latest recipient of an aluminum can capture grant program funded by Ardagh Metal Packaging and Crown Holdings
CANFEST
Quick can supply updates from Crown and Ball corporate calls in Q3
MooseHead Lager cbb crop
Crown and Moosehead (Canada’s oldest indie) work on 100th anniversary can

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • State of California Craft Beer: Covid recovery challenged by competition, consolidation
  • MicroStar Logistics launches Network Services Division to manage reusable plastic pallets for the beer Industry
  • Analyst speculates on Heineken acquiring Boston Beer, stock jumps
  • United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC