Baldor Specialty Foods, one of the Northeast and Mid-Atlantic’s largest specialty food distributors, announced today the launch of a new bar program that will introduce selected craft beers, available to customers in New York and expand its line of cocktail ingredients and garnishes. Baldor will now be able to provide its restaurants and bar clients with everything that’s necessary to mix the perfect cocktail and, in New York, a portfolio of crafted brews through its partners, including Brown’s Brewing, and Bridge and Tunnel.
“This new program pays special attention to the other side of the restaurant experience — the cocktail bar,” explained Lars Dahlhaus, Baldor’s On-Premise Specialist. “Baldor customers will have the convenience of a one-stop shopping for all their cocktail mixing needs, and for New York-based customers, a new portfolio of great-tasting locally produced and imported beers.”
In addition to the cocktail mixers, Baldor customers in New York State will have access to a hand-selected line of craft brews and ciders from independent producers like Albany area’s Brown’s Brewing, Queens-based Bridge and Tunnel, and Baldor’s own collaboration line of beers with The Bronx Brewery, the B-Tracks series. In addition, they will offer an imported selection of brews, such as La Parisienne beer, crafted in Paris.
“Cocktails and craft beers have become an integral part of the dining experience,” said Baldor CEO, TJ Murphy. “It only makes sense that Baldor provide its restaurants and food service providers partners with a selection of top quality ingredients and beverages for the bar.”
Elements of the bar program will be rolled out to Baldor’s customers at regular intervals throughout the year, with tap takeovers and other special cocktail events in the pipeline.