• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Beer of the Day: Surreal Brewing’s non-alcoholic beers are legit recovery drinks

July 1, 2020Chris Crowell

Surreal Brewing

I am an admitted non-alcohol beer skeptic. Separating a buzz from beer, to me, removes the point of the beverage. Who is this for? I ask. Well, Campbell, Calif.’s Surreal Brewing Co., Gold medal winner of the 2019 World Beer Awards International for Best Low-Alcohol Pale Ale, has an answer for dimwits like me: Athletes.

Surreal, right now, is brewing the lowest calorie line of craft non-alcoholic beer made in the U.S., which it is pitching as a great tasting recovery drink. The secret?  Unlike traditional high-calorie beer which can dehydrate and hinder post-workout muscle recovery, non-alcoholic beer contains an abundance of electrolytes, antioxidants, and polyphenols with anti-inflammatory properties that are great for recovery.

When I read that, I responded with the typical “Pffff,” of philistine but it’s true – or at least plausible as a study by the University of Munich showed that German Olympic athletes who drank non-alcoholic beer after a workout recovered quicker and had fewer respiratory infections.

Scherr conducted a double-blind study, financed by a brewing company, in which he gave runners in the 2009 Munich Marathon nonalcoholic beer every day for three weeks before and two weeks after the race. These runners suffered significantly less inflammation and fewer upper respiratory infections after the race than runners who had been given a placebo.

It’s also hard to argue with these proudly displayed nutritional facts.

This messaging might take consistent, constant marketing to become common knowledge, but recovery drink is an intriguing niche to plant one’s non-alcohol beer flag into.

Further musings on this topic:

Is alcohol good for you? No. Can it be a key to a healthy lifestyle? Yes.
Sin, Repent and Repeat on Fat Tuesday and more beers to know this week
fort point both-ciders-3
Fort Point Beer debuts cider line, explains why ciders instead of seltzers
HGA hop report: Citra HBC 394 had more acres than the entire high alpha category in 2022
HPA
Hop crop update from Hop Products Australia

Reader Interactions

Comments

  1. SurrealBrewingCo says

    July 1, 2020 at 9:57 pm

    Thank you for featuring us and promoting non-alcoholic craft beer! Cheers! Team SBC

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
  • The all-new Papago Brewing taproom opens Friday
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Arizona Wilderness BrewingCheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
    February 2, 2023
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
    February 2, 2023
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row
    February 1, 2023
  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023
  • Watch a drone release insects over hop yards for sustainable pest control in this Yakima Chief Hops video series
    January 30, 2023
  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
    January 30, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC