• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Beer theft in Atlanta: Sweetwater loses 3,300 cases in stolen trailers

June 29, 2016Chris Crowell

SweetWater Brewing LogoFurther proof that Burt Reynolds movies are less charming than you remember: Two SweetWater Brewing Co. trailers were reportedly hijacked by a bunch of bungholes trying and failing to act like real criminals. Stealing from an independent craft brewery? Not cool. The result is 3,300 cases of beer going missing.

The trailers were eventually discovered — empty, of course. Authorities later recovered one-fourth of the supply, but even if those cases were in seemingly mint condition, it doesn’t matter.

From the NBC affiliate in Atlanta:

Though some of the beer was found, “we can no longer trust that that beer would be up to the quality standards that we as a brewery maintain, so unfortunately we have to destroy it all,” [said Steve Farace, who handles marketing for SweetWater.]

The cases in particular were the Summer Variety Pack and included the in demand (and delicious) Goin’ Coastal pineapple IPA. It is unlikely the Atlanta area will receive an additional shipment of these beers.

This maybe serves as a reminder for all craft breweries out there to make sure you have the right insurance coverages for your needs (No. 6 in the Top 10 legal mistakes made by craft breweries).

ERIE INSURANCE LOGO
Erie Insurance launches new insurance program for craft breweries, distilleries
SweetWater Brewing chooses Atlanta’s Dagger as social media agency of record, with special focus on Tropical Lover Berliner Weisse brand
brewery safety checklist
CBC 2018: How safe is your brewery? Here’s a spring safety checklist from Brewery Pak
SweetWater Brewing Logo
SweetWater Brewing to use Halo for its forecasting and demand planning

Reader Interactions

Comments

  1. Anthony Boltik says

    June 30, 2016 at 8:36 pm

    Anthony Boltik liked this on Facebook.

    Log in to Reply
  2. Beargrylls Sum says

    June 29, 2016 at 2:51 pm

    Beargrylls Sum liked this on Facebook.

    Log in to Reply
  3. LVRGLLC says

    June 29, 2016 at 2:21 pm

    #CraftBeer #CraftBrewing #Beer #BeerBiz Beer theft in Atlanta: Sweetwater loses 3,300 cases in stolen trailers https://t.co/XPuj3YbNEK

    Log in to Reply
  4. Talea Bloom says

    June 29, 2016 at 1:51 pm

    Talea Bloom liked this on Facebook.

    Log in to Reply
  5. Adam Holtvogt says

    June 29, 2016 at 1:06 pm

    Adam Holtvogt liked this on Facebook.

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • WeldWerks Brewing debuts diversity scholarship with University of Northern Colorado
  • Old dogs, new tricks: How sales have changed in the wholesale channel
  • Psst. Hi-Wire Brewing has plans for a Louisville, Kentucky taproom
  • Oregon Fruit Products launches Canned Fruit Purees for homebrewers, test batches and consumers

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • wholesale beer salesOld dogs, new tricks: How sales have changed in the wholesale channel
    January 27, 2021
  • Anheuser-Busch cuts Budweiser ad from Super Bowl LV but is still running four minutes of commercials
    January 26, 2021
  • Voodoo-RaintreeExpansion by franchise’n: How Voodoo Brewing is scaling its business nationwide
    January 25, 2021
  • Beer rebrands continue: Ballast Point, Fremont, New Glory and Blue Point (also, enjoy some tips for your refresh)
    January 21, 2021
  • virginia-beer-co-renovationHow Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
    January 19, 2021
  • Clean air, clean beer: New Ingersoll Rand oil-less reciprocating air compressors are ideal for breweries (aeration to canning)
    January 18, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by