BeerBoard has adapted its nifty display and data-driven menu technology for our new contact-less world with the launch of BeerPages. With BeerPages, retailers can present their full bar menu in a digital format that customers can access via a QR code or URL. The idea is to eliminate contact with printed menus or in-store tablets without completely losing that touchpoint (we have noted the importance of printed menus before).
BeerPages is live for BeerBoard’s current retail partners, totaling more than 3,000 locations, at no additional cost to the operator. The solution is now available to the broader on-premise marketplace as an affordable solution which provides immediate ROI.
“The future of the on-premise has been forced upon us. How retailers interact with customers may have changed, but that doesn’t mean it has to be difficult,” said Mark Young, BeerBoard’s Founder & CEO. “Paramount during development [of BeerPages] was ease of use and the ability for our retail partners to promote a safe environment.”
Other cool BeerPages features
Live Updates: The retailer’s menu is always live, with any updates made in BeerBoard’s SmartBar portal displayed immediately. The digital format eliminates associated costs from printed menus or lost sales due to out-of-date menus.
Ease of Use: Menus are accessible via both a unique QR code and URL. A location’s menu is displayed instantly when the customer scans the QR code using their cellphone camera or visits the webpage. This gives customer quicker access to the full bar list, including complete brand information.