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Best craft brewery promotion we’ve ever seen

March 21, 2016Chris Crowell

 

Brickway BreweryBrickway Brewery & Distillery is making some noise in Omaha, Neb. Before we get to the promotion referenced in the headline, first hear this great story to understand that owner and brewer Zac Triemert is a pioneer. He looked around his state and saw lots of corn. He then looked at local laws and saw that distilling had been banned in the state since Prohibition. Seems unfortunate, right? Is there anything to be done? Well, according to this excellent feature in the Washington Times, Triemert wrote a bill himself that would allow distilling, took it to the legislature, talked to everyone about it and got it passed with few dissenting voices.

Yes. We are serious. From the Washington Times:

“Every [state lawmaker] I spoke to said it was a great idea,” Mr. Triemert told The Washington Times recently, adding that many legislators even asked him, “Why has no one done this before?”

On to the promotion. Now, maybe this isn’t new. We’re not promotion historians. Maybe somewhere else among the 4,000+ breweries that exist a handful of them have done something similar. This is the first we’ve heard of this promotion, and Triemert is calling it “Beer Amnesty” for crappy beers:

Residents of Nebraska’s largest city are invited to bring in their less desirable offerings — typically leftover from friends — and trade up for Brickway beer, no questions asked.

Brilliant. Bottom line: Zac Triemert is the best.

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  1. beermarketing says

    March 23, 2016 at 4:53 pm

    From @craftbrewingbiz BOLD WORDS — the best craft brewery promotion we’ve ever seen https://t.co/ltwgmczQtQ #beermarketing

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  2. Robert Kros says

    March 23, 2016 at 4:06 pm

    Robert Kros liked this on Facebook.

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  3. Serge Lubomudrov says

    March 23, 2016 at 4:06 pm

    Serge Lubomudrov liked this on Facebook.

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  4. BrickwayOmaha says

    March 22, 2016 at 10:24 am

    @CraftBrewingBiz I’ve been looking over your website. It’s legit! How long have you been doing this?

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  5. BrickwayOmaha says

    March 22, 2016 at 10:14 am

    @CraftBrewingBiz thanks a lot! This was very flattering to read. Please come visit if you’re in the area! #cheers Zac

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  6. BrickwayOmaha says

    March 22, 2016 at 10:13 am

    RT @CraftBrewingBiz: Best craft brewery promotion we’ve ever seen https://t.co/rSnyfODgh1 @BrickwayOmaha

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  7. Jerry Elliott says

    March 22, 2016 at 3:37 am

    Jerry Elliott liked this on Facebook.

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  8. Mike Puckett says

    March 22, 2016 at 3:37 am

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  9. Luke Shepherd says

    March 22, 2016 at 3:37 am

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  10. Paul Wadey says

    March 22, 2016 at 3:37 am

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  11. KCHopTalk says

    March 21, 2016 at 9:20 pm

    Best craft brewery promotion we’ve ever seen https://t.co/iTgyJNJJA8

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  12. Liam Hanlon says

    March 21, 2016 at 7:22 pm

    Liam Hanlon liked this on Facebook.

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  13. Brews_for_you says

    March 21, 2016 at 5:17 pm

    @liverbashers @CraftBrewingBiz that’s like bring in your illegal guns no question! Brilliant! ????

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  14. Brews_for_you says

    March 21, 2016 at 5:15 pm

    RT @liverbashers: Best craft brewery promotion we’ve ever seen From Brickway Brewing https://t.co/w3m3foLt9x #Beer #CraftBeer

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  15. liverbashers says

    March 21, 2016 at 4:40 pm

    Best craft brewery promotion we’ve ever seen From Brickway Brewing https://t.co/w3m3foLt9x #Beer #CraftBeer

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  16. Lou Harper says

    March 21, 2016 at 1:21 pm

    Lou Harper liked this on Facebook.

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  17. Rick McElroy says

    March 21, 2016 at 12:21 pm

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  18. crsimp01 says

    March 21, 2016 at 11:36 am

    Best craft brewery promotion we’ve ever seen https://t.co/zcGyYNSRci

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  19. Nate Bell says

    March 21, 2016 at 10:51 am

    Nate Bell liked this on Facebook.

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  20. Mike Klimek says

    March 21, 2016 at 10:51 am

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  21. Craft Beverage Expo says

    March 21, 2016 at 10:51 am

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  22. BrewandCovered says

    March 21, 2016 at 10:48 am

    RT @CraftBrewingBiz: Best craft brewery promotion we’ve ever seen https://t.co/rSnyfODgh1 @BrickwayOmaha

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