Birmingham Beverage, beer distributor since 1907, announced the roll out of a new brand identity, AlaBev, encompassing its already expansive footprint across the majority of Alabama. With the new name, the company presents a new logo, website and first of its kind trade show for the area.
The initial launch of the new brand hit the market on May 9 with the unveiling of its website at the first annual AlaBev Trade Show followed by an unveiling party, Guitar-Beer-Que, both at Regions Field. The AlaBev name, overhauled website and newly designed logo support its already vast distribution footprint including Birmingham, Huntsville, Montgomery, Anniston/Gadsden, Auburn, Tuscaloosa and the surrounding areas.
“The new identity helps demonstrate AlaBev’s ability to distribute, service and offer creative solutions for customers throughout the state of Alabama,” stated Harry Kampakis, owner of AlaBev. “With this change, our digital footprint is expanding as well. Our new website will offer e-commerce options to retailers, as well as ongoing useful and relevant information to expand the limits of great taste of the consumer. What has not changed is AlaBev’s commitment to the highest product standards and quality systems.”