• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Boston Beer brings on new chief marketing officer

June 30, 2016Chris Crowell

The Boston Beer Co. Inc. has brought aboard a new chief marketing officer, Jonathan N. Potter, who will have primary responsibility for overseeing the company’s planning, development and execution of its brand development, marketing and advertising initiatives. Potter will start in August.

Boston Beer Sam Adams earnings report

Potter has nearly 30 years of marketing experience, most of which has been in the alcohol beverage industry. He comes to the company from Moet Hennessy USA (MH), where he is currently managing director of its Chandon division after having been chief marketing officer and executive vice president of brands since 2012. From 1997 through 2010, Potter held a number of positions around the globe with Diageo, finishing his career there as chief marketing officer of Diageo North America. From 2010 to 2012, he served as senior partner and CMO of McKinney Rogers International (USA) Inc.

“Jon’s experience leading marketing and strategy for these recognizable and highly respected brands will be a great addition to the company’s leadership team as we look ahead to ensure our key brands and initiatives are well-positioned for growth,” said Martin Roper, president and chief executive officer of Boston Beer.

Potter is joining Boston Beer at an interesting time, because while it is atop the craft beer world in terms of sales, it’s also kind of forgotten by hardcore craft beer fans. The company’s 2015 earnings report was also viewed as a disappointment by the market.

Exclusive Mockups for Branding and Packaging Design
Three cool examples of craft beer and food brand collaborations
Twisted Tea
Boston Beer rolls with twists and turns of market, now leading in beyond beer
Boston Beer releases its 2022 Environmental, Social and Governance Report
Whoa: Boston Beer donates $225K to National Black Brewers Association

Reader Interactions

Comments

  1. Talea Bloom says

    June 30, 2016 at 3:36 pm

    Talea Bloom liked this on Facebook.

    Log in to Reply
  2. tim_henningsen says

    June 30, 2016 at 11:59 am

    RT @CraftBrewingBiz: Boston Beer brings on new chief marketing officer. #Congrats @SamuelAdamsBeer https://t.co/5wXtZbBkDQ

    Log in to Reply
  3. crsimp01 says

    June 30, 2016 at 11:03 am

    Boston Beer brings on new chief marketing officer
    https://t.co/8fJmKYhEZH @CraftBrewingBiz

    Log in to Reply
  4. Beargrylls Sum says

    June 30, 2016 at 10:51 am

    Beargrylls Sum liked this on Facebook.

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Eastern Market Brewing announces Elephant & Co. self-serve taproom expansion in former Founders Detroit location
  • Let’s take a look at California Wild Ales new Point Loma brewery and taproom
  • Registration is now open for the first Vermont Craft Brewers Conference (Nov 9-10 in Lake Champlain)
  • Distribution update: Craftwell Cocktails arrive in Idaho + moves from Resident Culture, Good Dogg and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Let’s take a look at California Wild Ales new Point Loma brewery and taproom
    September 25, 2023
  • Distribution update: Craftwell Cocktails arrive in Idaho + moves from Resident Culture, Good Dogg and more
    September 25, 2023
  • insurance-risk-exposureReflections in risk: How craft brewing risks evolved the past decade
    September 21, 2023
  • Watch how the bacteria in Bell’s Cube wastewater facility are raised on craft beer
    September 20, 2023
  • Can Transport (1)Cheers to 10 Years: Paradox Brewing asks the key questions to revamp retail strategy
    September 19, 2023
  • Ziemann Holvrieka Managing Director Florian Schneider discusses the brewing equipment brand’s relaunch
    September 14, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC