Ahead of the big game on Sunday (that’s the Super Bowl), Harpoon Brewery is wagering against Philadelphia-based Yards Brewing Co. that the New England Patriots will reign supreme over the Philadelphia Eagles. As the teams prepare for kickoff, the breweries are putting their best beers on the line, betting that the loser will pour the winning brewery’s beer for one day following the big win. For further bragging rights, the losing brewery’s staff will be required to wear the winning team’s gear.
“While we’d like to try Yards Brewing’s delicious ales someday, we’re confident we’ll be serving nothing but lots of Harpoon after the big game next weekend,” said Dan Kenary, CEO and cofounder of Harpoon Brewery. “When the Patriots take home the W, we’ll be celebrating with a cool pint of Harpoon IPA and smiles on our faces, knowing that everyone at Yards Brewing is doing the same. Go Pats!”
As part of this friendly competition, both breweries will donate a portion of earnings to local charities in Boston and Philadelphia, in an effort to give back to their home cities. Locally in New England, Harpoon Brewery will donate $1 for every pint of Harpoon Fresh Tracks sold in the Beer Hall and $10 for every keg of Harpoon Fresh Tracks sold in Boston to The Gillian Reny Stepping Strong Center for Trauma Innovation at Brigham and Women’s Hospital, an organization committed to transforming trauma care for civilians and military heroes that was founded in the aftermath of the 2013 Boston Marathon bombings. In Philadelphia, Yards Brewing will do the same for each pint and keg of Philly Pale Ale sold, donating to Prevention Point, an organization working on the front lines of the opioid crisis in Philadelphia.
The winning brewery will be announced on social media. Please follow Harpoon Brewery and Yards Brewing for updates and some friendly football trash talking.
