• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Brew Pipeline adds a ton of capacity just to produce Gordon Ramsay’s Hell’s Seltzer

September 30, 2021Chris Crowell

Hells-Seltzer-Cans_low-1

People are really loving the Gordon Ramsay’s Hell’s Seltzer that Brew Pipeline has been hyping and distributing. So much so that Brew Pipeline entered into an agreement with City Brewing in Tennessee to increase its production capabilities just for Gordon Ramsay’s Hell’s Seltzer. Brew Pipeline will also partner with additional production facilities in New York, California and Wisconsin in the coming months.

In total, Brew Pipeline is looking to scale production to exceed 1 million cases in 2022. It will also allow for the launch of the Hell’s Seltzer variety pack in every major market in the country, as well as the addition of new flavors next year. 

“After launching Hell’s Seltzer, we knew we had a unique product offering, given the flavor profiles and Gordon’s influence — and the demand grew very fast in every market,” says Scott Ebert, president of Brew Pipeline. “At present production, Hell’s is only available in a limited number of markets. City Brewing was a natural partner with its high-quality volume production capabilities, allowing for continued growth across the U.S.”

Just earlier this summer, Brew Pipeline faced production limitations which created a supply issue for Hell’s Seltzer. The new production facility has much larger capabilities  — not only for Hell’s Seltzer, but for other brands looking to increase production as well. 

At 5.6% ABV, Hell’s Seltzer features four Hell’s Kitchen-inspired flavors including Berry Inferno, Knicker Twist, Mean Green and That’s Forked. Brew Pipeline and flavor consultants, Lift Bridge Brewing Company, worked with Celebrity Chef Gordon Ramsay on the development of each drink. Hell’s Seltzer is gluten-free and uses all-natural flavors. Sold in variety packs of 12 oz. cans, the SRP is $15.99-17.99. 

Motorhead-16oz-4pk-RoadCrew
Brew Pipeline launches DTC online store, headlined by Gordon Ramsey, Motörhead beverage brands
Guest brewer brew pipeline
Brew Pipeline distribution platform now available in top 70 markets
brew pipeline
Brew Pipeline launches mobile marketplace to streamline brewery-to-retail sales process
Pink Boots CBB Crop
Brew Pipeline, Potosi Brewing, Pink Boots team up on promotion to aid women in beer

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cadaverine: When your beer smells like dead human
  • Unfiltered: There are weevils in my grain – what do I do?
  • Festo takes new approach with VZXA angle seat valves
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023
  • Premium beer products were one of the top growth markets of 2022, says IWSR 
    January 23, 2023
  • Fair State Brewing Cooperative launches Minnesota’s first cannabis beverage fulfillment, copacking and distribution center
    January 23, 2023
  • Fat-Tire-cansFat Tire and other craft beer legacy brand updates to know in 2023
    January 17, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC