People are really loving the Gordon Ramsay’s Hell’s Seltzer that Brew Pipeline has been hyping and distributing. So much so that Brew Pipeline entered into an agreement with City Brewing in Tennessee to increase its production capabilities just for Gordon Ramsay’s Hell’s Seltzer. Brew Pipeline will also partner with additional production facilities in New York, California and Wisconsin in the coming months.
In total, Brew Pipeline is looking to scale production to exceed 1 million cases in 2022. It will also allow for the launch of the Hell’s Seltzer variety pack in every major market in the country, as well as the addition of new flavors next year.
“After launching Hell’s Seltzer, we knew we had a unique product offering, given the flavor profiles and Gordon’s influence — and the demand grew very fast in every market,” says Scott Ebert, president of Brew Pipeline. “At present production, Hell’s is only available in a limited number of markets. City Brewing was a natural partner with its high-quality volume production capabilities, allowing for continued growth across the U.S.”
Just earlier this summer, Brew Pipeline faced production limitations which created a supply issue for Hell’s Seltzer. The new production facility has much larger capabilities — not only for Hell’s Seltzer, but for other brands looking to increase production as well.
At 5.6% ABV, Hell’s Seltzer features four Hell’s Kitchen-inspired flavors including Berry Inferno, Knicker Twist, Mean Green and That’s Forked. Brew Pipeline and flavor consultants, Lift Bridge Brewing Company, worked with Celebrity Chef Gordon Ramsay on the development of each drink. Hell’s Seltzer is gluten-free and uses all-natural flavors. Sold in variety packs of 12 oz. cans, the SRP is $15.99-17.99.