After announcing plans to be carbon negative last month, BrewDog opened up an opportunity for its followers to support further sustainability initiatives. Every single penny of the money raised through the Equity for Punks Tomorrow crowdfunding will be committed to cutting-edge sustainability projects including solar power, wind power, electric vehicle fleets, and converting waste into energy.
The launch of Equity for Punks Tomorrow is confirmed to be the last of BrewDog’s equity crowdfunding rounds. Since its initial launch in 2009, Equity for Punks has raised over $97.5 million (£75 million) from 145,000 investors, which has supported investment and expansion across its business globally to a 1,600-strong team, 102 bars and four world-class breweries in Ellon, Aberdeenshire; Columbus, Ohio; Berlin, Germany; and Brisbane, Australia.
The U.S. raises in 2017, 2018 and 2019 brought over 15,000 American investors into BrewDog’s global community of craft beer fans, and this campaign has goals of increasing the number of U.S. Equity Punks to 20,000.
“In 2009, we launched Equity for Punks, and pioneered a new kind of business model,” says BrewDog cofounder James Watt. “Equity for Punks Tomorrow is the next evolution of this, uniting investors across the globe to make a change today to ensure we have a planet to brew beer on tomorrow. We believe in action not promises, change is not happening fast enough, it’s time to set a new standard for sustainability, and invest in a future we’re proud of.”
Smaller-scale projects supporting this goal are already underway through an initial investment from the business, including the BrewDog Forest, a 2,050 acre site in Scotland where the brewer will plant trees as a means to remove carbon from the air. Equity for Punks Tomorrow looks to accelerate the implementation of green infrastructure and technology across BrewDog’s global operations.
Specific U.S. projects that will be funded with this round include:
- Installing solar panels on the roof of the Canal Winchester facility to power the headquarters, brewery and DogHouse hotel
- Adding a hop farm and apple orchard to the 42-acre brewery campus to produce ingredients as locally as possible for beer and cider
- Building an onsite wastewater treatment plant to remove all organic matter from brewery waste (for compost and animal feed), the first step towards installing an anaerobic digestor
- Launching an electric vehicle fleet for both local and regional deliveries to bars and retail locations
Shares in BrewDog USA will be sold online individually at $60 or at investment levels starting today until June 2, 2021. Investors who back the latest round from BrewDog USA will not only see their money support important sustainability projects, but they will also receive unique Equity for Punks Tomorrow benefits that include sustainable supper clubs, vegan food discounts, sustainably-sourced merchandise, and an increased discount on DIY Dog supplies – so shareholders can brew their own beer from home. Plus, each Equity Punk investor will get their own dedicated tree in the BrewDog Forest.