There are many beer-focused days of worship. There’s National Beer Day in April. American Craft Beer Week in May. International Women’s Collaboration Brew Day in March. Of course, there’s St. Patrick’s Day. Well, now there’s a new holy day to add to your increasingly busy drinking season — Small Brewery Sunday — celebrating small and independent U.S. craft breweries (by this definition) and taking place the Sunday after Thanksgiving on December 1.
The Brewers Association (BA) — a trade group repping small and indie American brewers — has created the inaugural Small Brewery Sunday celebration to encourage beer lovers to support craft brewers and also to boost awareness of its independent craft brewer seal that identifies beer brewed by independent brewers by the BA’s aforementioned definition. To the press release!
“Every dollar a beer lover spends at a craft brewery and buying their craft beer at stores and restaurants, fuels a small business and supports the economic health of its local community,” said Julia Herz, craft beer program director, Brewers Association. “Small Brewery Sunday gives us beer lovers a formal reminder that when we buy a growler, crowler, six-pack or pint, we are supporting small brewery businesses and helping them keep their doors open, lights on and fermentation tanks full.”
Aimed at encouraging holiday sales
According to the BA, Small Brewery Sunday hopes to support craft brewers during one of the busiest shopping weekends in the United States and highlight their contributions as small businesses. According to the 2018 Economic Impact Report released by the Brewers Association, the craft brewing industry contributed $79.1 billion to the U.S. economy and provided 559,545 total jobs. In addition to providing jobs and a space for community building, craft brewers also support tens of thousands of nonprofits and charitable organizations. According to the Brewers Association, craft brewers gave an estimated $92.6 million to charitable organizations in 2018.