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Budweiser beer renamed ‘America,’ now enjoy these hilarious tweets making fun of it

May 11, 2016Keith Gribbins

Here’s to America the beautiful. Hold her high this summer. #ThisBudsForYou pic.twitter.com/puATIxT0Th

— Budweiser (@Budweiser) May 10, 2016

The self-anointed King of Beers has taken brand whoring to impressive new levels of patriotism. This week, Anheuser-Busch announced its Budweiser brand was actually going to change its name to America (at least until November when the elections occur). Ironic twist: Budweiser is an American-style pale lager actually produced by a Belgian multinational corporation called Anheuser-Busch InBev (a.k.a. the dreaded Beer Voltron). According to Vox (we’re fans), the rebranding is a nod to the 2016 presidential race and a misunderstanding of the word icon.

“We thought nothing was more iconic than Budweiser and nothing was more iconic than America,” Tosh Hall, the creative director at branding firm JKR, told Fast Company, which is a sentence that might seem a little grandiose even coming from the mouth of Don Draper.

It seems to be a common reaction. How did the rest of the internet feel about Budweiser’s terribly transparent flag waving scheme to make more money? These are all via Twitter:

We are not mad because Budweiser is calling themselves America. We are more upset that they call themselves beer.

— BadJimmysBrewery (@BadJimmys) May 10, 2016

Proposed labels for our summer beers: Still USA IPA. Close-to-Canada Czech Pils. Not Seceded Saison. https://t.co/kFihJHtn7G #drinkcraft

— Resurgence Brewing (@ResurgenceBrew) May 10, 2016

Budweiser’s rebrand means hops will now be infused with crumbling infrastructure and student loan debt pic.twitter.com/mXu8tzZ1Mj

— Astead Wesley (@AsteadWH) May 10, 2016

Budweiser is owned by a Belgian company. https://t.co/YGF4EeZMXm

— Matt Pearce (@mattdpearce) May 10, 2016

If you like America, and you like the taste of hose water and dirty pocket change, this Bud’s for you: https://t.co/x5pHrlAa9D

— Matthew Reed (@matthewmreed) May 10, 2016

Maybe instead of ‘America’ #Budweiser could more appropriately rebrand as ‘Acquisition.’ #beer https://t.co/2SXewXlmNu

— America’s Brew Studs (@BrewStuds) May 11, 2016

With budweiser being rebranded “america,” I presume bud light is being rebranded “canada” via @zpower pic.twitter.com/kkTplZ1lMd

— Scott Wise (@brewhouse) May 11, 2016

America is weak, cheap, and tastes like pee. #budweiserAmerica

— Chuck Wendig (@ChuckWendig) May 10, 2016

Anyone who’s worked in the craft beer industry and dealt with the TTB re: fanciful beer names should be pissed: https://t.co/jGB6aBvHzb

— Doug Bartow (@dougbartow) May 10, 2016

BUDWEISER NAMES ITS BEER IN BID TO MAKE EVEN THE MOST FLAG-WAVING PATRIOT SAY, ‘YEP. I HATE AMERICA’. https://t.co/oz4uAZe9hn #DALEKRAGE

— THE REPUBLICAN DALEK (@RepublicanDalek) May 10, 2016

It’s exciting Budweiser is changing its name to America. Finally, they’ll make it in China.

— Albert Brooks (@AlbertBrooks) May 10, 2016

Budweiser renamed its beer “America” because it’s no longer America’s beer https://t.co/9akJEUQ7Hd

— Vox (@voxdotcom) May 10, 2016

Hey, @Budweiser – this is a joke, right? This is not what America tastes like. pic.twitter.com/WCo8kNMWP3

— All Grain Beer (@AllGrainBeer) May 10, 2016

If Budweiser is now called “America”, when do they make America great again?

— Kick (@MatthewKick) May 10, 2016

hahaha nice try budweiser but i already created the most american beer label ever c&d in the mail pic.twitter.com/VFqRyeb3ZN

— BryanDRoth (@BryanDRoth) May 10, 2016

Budweiser is renaming their beer “America”, but it’s pronounced “[audible eye roll]”.

— Jason Sweeney (@sween) May 10, 2016

Hey Budweiser and your America campaign. Suck it! You are not America.

— detroit titan hoops (@titanmike89) May 11, 2016

Wake me up when they change the name of America to Budweiser.

— Luke O’Neil (@lukeoneil47) May 10, 2016

Not a parody.https://t.co/aNctPWalb2

— Jim Coudal (@Coudal) May 10, 2016

WAKE UP, AMERICA! BUDWEISER IS LYING TO YOUR SMOOTH ROUND FACES

— Todd (@Sexii_Boot_Boii) April 29, 2016

This is what happens when you try to rename one of your beers “America” https://t.co/kYb2mt7Sce

— Brad Rhen (@bradrhen) May 10, 2016

This is the only #Budweiser related news that I care to share today. https://t.co/kXD2WK4eHR

— Lisa (@crafty_lisafl) May 10, 2016

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Reader Interactions

Comments

  1. TheMikeEZ says

    May 13, 2016 at 7:01 pm

    RT @AnvilBrewEquip: Budweiser beer renamed America, tweets making fun of it https://t.co/7P205OKN3P

    Log in to Reply
  2. Karen Lightfield Budde says

    May 13, 2016 at 5:22 pm

    Karen Lightfield Budde liked this on Facebook.

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  3. zappafaye says

    May 13, 2016 at 4:33 pm

    I’m well aware of this fuckbaggery. @BrewbigSteve @215_760 @algregg @jennifercassada @CraftBrewingBiz

    Log in to Reply
  4. BrewbigSteve says

    May 13, 2016 at 4:13 pm

    @zappafaye @215_760 @algregg @jennifercassada https://t.co/ohoDDPiLCg

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  5. BrewbigSteve says

    May 13, 2016 at 4:09 pm

    @NotTheRealEarl @AnvilBrewEquip @CraftBrewingBiz my thoughts

    Log in to Reply
  6. NotTheRealEarl says

    May 13, 2016 at 4:08 pm

    @AnvilBrewEquip @BrewbigSteve @CraftBrewingBiz no shit… they DIDN’T expect this? https://t.co/nuNpzdJRs0

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  7. BrewbigSteve says

    May 13, 2016 at 3:58 pm

    @AnvilBrewEquip @CraftBrewingBiz sorry Bud you sold your soul

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  8. BrewbigSteve says

    May 13, 2016 at 3:51 pm

    RT @AnvilBrewEquip: Budweiser beer renamed America, tweets making fun of it https://t.co/7P205OKN3P

    Log in to Reply
  9. lancetay says

    May 12, 2016 at 5:41 pm

    RT @AnvilBrewEquip: Budweiser beer renamed America, tweets making fun of it https://t.co/7P205OKN3P

    Log in to Reply
  10. getBFLY says

    May 12, 2016 at 2:38 pm

    RT @CraftBrewingBiz: Budweiser beer renamed ‘America,’ now enjoy these hilarious tweets making fun of it. https://t.co/7Qu4lOY0BM https://t…

    Log in to Reply
  11. alynne311 says

    May 12, 2016 at 2:28 pm

    RT @CraftBrewingBiz: Budweiser beer renamed ‘America,’ now enjoy these hilarious tweets making fun of it. https://t.co/7Qu4lOY0BM https://t…

    Log in to Reply
  12. ashnod says

    May 12, 2016 at 1:50 pm

    Budweiser beer renamed ‘America,’ now enjoy these hilarious tweets making fun of it
    https://t.co/CXBng7snVW

    Log in to Reply
  13. lambrewing says

    May 12, 2016 at 1:49 pm

    RT @CraftBrewingBiz: Budweiser beer renamed ‘America,’ now enjoy these hilarious tweets making fun of it. https://t.co/7Qu4lOY0BM https://t…

    Log in to Reply
  14. Ashley Bohan says

    May 12, 2016 at 5:07 am

    Ashley Bohan liked this on Facebook.

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  15. blindboyn says

    May 11, 2016 at 11:35 pm

    RT @bairdbeer: “Budweiser beer renamed ‘America’”

    https://t.co/K14U2u5Jfe

    Anheuser-Busch decides to go for a post-buzzer April Fools?

    Log in to Reply
  16. Brewing_Tips says

    May 11, 2016 at 10:31 pm

    RT @bairdbeer: “Budweiser beer renamed ‘America’”

    https://t.co/K14U2u5Jfe

    Anheuser-Busch decides to go for a post-buzzer April Fools?

    Log in to Reply
  17. bairdbeer says

    May 11, 2016 at 10:27 pm

    “Budweiser beer renamed ‘America’”

    https://t.co/K14U2u5Jfe

    Anheuser-Busch decides to go for a post-buzzer April Fools?

    Log in to Reply
  18. blanchard_kate says

    May 11, 2016 at 9:35 pm

    Can I eat French fries with this, or must I call them freedom fries while drinking America? https://t.co/Lt1rgcoS61

    Log in to Reply
  19. blanchard_kate says

    May 11, 2016 at 9:34 pm

    Not the Onion: Budweiser beer renamed “America” by committee of total f***wits. https://t.co/Lt1rgcoS61

    Log in to Reply
  20. Craft Brewing Business says

    May 11, 2016 at 5:06 pm

    Craft Brewing Business liked this on Facebook.

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  21. Jason Kneupper says

    May 11, 2016 at 5:06 pm

    Jason Kneupper liked this on Facebook.

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  22. Reid McDonald says

    May 11, 2016 at 5:06 pm

    Reid McDonald liked this on Facebook.

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  23. InsuranceGuyKR says

    May 11, 2016 at 4:29 pm

    #budweiser renames their beer “America” – then there’s a bunch of tweets making fun of it. Read on:… https://t.co/pCt4127fVa

    Log in to Reply
  24. BlichBeerGeek says

    May 11, 2016 at 4:24 pm

    Budweiser beer renamed America, tweets making fun of it https://t.co/Evoc8yUPZL

    Log in to Reply
  25. AnvilBrewEquip says

    May 11, 2016 at 4:22 pm

    Budweiser beer renamed America, tweets making fun of it https://t.co/7P205OKN3P

    Log in to Reply
  26. rachelpworth says

    May 11, 2016 at 4:16 pm

    RT @CraftBrewingBiz: Budweiser beer renamed ‘America,’ now enjoy these hilarious tweets making fun of it. https://t.co/8pu3H9VqD3

    Log in to Reply
  27. BeerAwareness says

    May 11, 2016 at 4:00 pm

    Hubris at its best. Beer at its worst: Budweiser beer renamed America, tweets making fun of it https://t.co/8vnICb6G2Z

    Log in to Reply
  28. Jason Kennedy says

    May 11, 2016 at 3:06 pm

    Jason Kennedy liked this on Facebook.

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  29. mmtopny says

    May 11, 2016 at 2:29 pm

    RT @ohiobeergirl: *smdh* so much wrong with this
    Budweiser beer renamed America, tweets making fun of it https://t.co/JWWoxB6Oa5 via @craft…

    Log in to Reply
  30. Serge Lubomudrov says

    May 11, 2016 at 1:51 pm

    Serge Lubomudrov liked this on Facebook.

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  31. Lex Bachus says

    May 11, 2016 at 12:51 pm

    Lex Bachus liked this on Facebook.

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  32. NCCoastBrewster says

    May 11, 2016 at 12:34 pm

    RT @CraftBrewingBiz: Budweiser beer renamed ‘America,’ now enjoy these hilarious tweets making fun of it. https://t.co/8pu3H9VqD3

    Log in to Reply
  33. BeerLawCenter says

    May 11, 2016 at 12:22 pm

    RT @CraftBrewingBiz: Budweiser beer renamed ‘America,’ now enjoy these hilarious tweets making fun of it. https://t.co/8pu3H9VqD3

    Log in to Reply
  34. wryan1618 says

    May 11, 2016 at 12:10 pm

    Budweiser beer renamed America, tweets making fun of it https://t.co/MxcbkO8tVs

    Log in to Reply
  35. Adam Holtvogt says

    May 11, 2016 at 12:06 pm

    Adam Holtvogt liked this on Facebook.

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  36. AlexStandiford says

    May 11, 2016 at 11:42 am

    RT @ohiobeergirl: *smdh* so much wrong with this
    Budweiser beer renamed America, tweets making fun of it https://t.co/JWWoxB6Oa5 via @craft…

    Log in to Reply
  37. Todd Parker says

    May 11, 2016 at 11:36 am

    Todd Parker liked this on Facebook.

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  38. ohiobeergirl says

    May 11, 2016 at 11:30 am

    *smdh* so much wrong with this
    Budweiser beer renamed America, tweets making fun of it https://t.co/JWWoxB6Oa5 via @craftbrewingbiz

    Log in to Reply
  39. crsimp01 says

    May 11, 2016 at 10:58 am

    Budweiser beer renamed America, tweets making fun of it https://t.co/5JDsPukPY5

    Log in to Reply
  40. AJ Adhesives, Inc. says

    May 11, 2016 at 10:51 am

    AJ Adhesives, Inc. liked this on Facebook.

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  41. Henrique De Luca says

    May 11, 2016 at 10:51 am

    Henrique De Luca liked this on Facebook.

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  42. Jared Read says

    May 11, 2016 at 10:51 am

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