CANarchy Craft Brewery Collective announced a partnership with Revitalyte, a recovery / rehydration brand, to join its nationwide craft collective. This is the first non-alcohol brand added to the diverse CANarchy portfolio.
“Revitalyte has been an unconventional brand from the start,” stated Ryan Leonard, Founder of Revitalyte. “We have always done things a little differently, which is why we are thrilled to partner with a disruptive group like CANarchy. We are excited to leverage CANarchy’s national sales force and operational infrastructure, while simultaneously broadcasting our message through an amplifier like Barstool Sports.”
Revitalyte joins CANarchy alongside Oskar Blues Brewery, Cigar City Brewing, Squatters Craft Beers and Wasatch Brewery, Deep Ellum Brewing Company, Perrin Brewing Company and Three Weavers Brewing Company. CANarchy distributes to all 50 states and several international markets.
Word on Revitalyte: Revitalyte has taken a differentiated approach to the crowded recovery category. Made from the same formula as leading pediatric electrolyte solutions, Revitalyte has won over consumers with a better-tasting and more grown-up alternative to baby aisle remedies similar to Pedialyte, which have surged in popularity amongst adults thanks to its hangover-helping blend of electrolytes and minerals.
“Our partnership with Revitalyte provides our wholesaler and retailer partners with a tremendous brand in an adjacent beverage category,” stated CANarchy CEO Tony Short on the thinking behind the deal. “We’re incredibly excited to join forces with Revitalyte and share in its success with our wholesaler and retailer partners.”
Growth potential: Revitalyte found an early niche with college students and athletes who used the electrolyte beverage after physical activity or a long night out with friends. The brand quickly grew into Midwest liquor stores where it thrived as a last-minute addition to the weekend alcohol run. Revitalyte has inked a licensing deal with Barstool Sports, enabling Revitalyte to develop products jointly with the high-impact marketing machine.
Looking ahead: Revitalyte was successfully launched in approximately 20 test markets in 2020 through the CANarchy distribution network. The initial distribution build and pull through velocity surpassed expectations and show a promising future as availability increases across the U.S. Based on these early results, CANarchy plans to launch Revitalyte throughout their entire distribution footprint by the end of the first quarter, 2021.