Perrin Brewing Co. announced a refresh kick off in January, with the introduction of a sleek new logo, which is now followed by updated cans and secondary packaging. All redesigned packaging across the brewery’s lineup of liquids is now appearing on shelves across Michigan.
Perrin began crafting high-quality and consistent beer in Comstock Park in May 2012. Their strong growth facilitated a step into distribution in 2014; and canning line, tank systems and equipment upgrades in 2015. Also in 2015, Perrin began a lasting partnership with the CANarchy Craft Brewery Collective.
Perrin has been recognized with awards for several of their creations, notably No Rules Imperial Vietnamese Porter, which RateBeer named the World’s Top New Beer Release of 2015 and amongst the Top 10 Imperial Baltic Porters In The World in 2016. The brewery continues to push the boundaries of craft and Perrin’s new aesthetic is the next step in the brewery’s evolution — a reflection of the liquid craftmanship of their unique brews.
Combining modern technology and time-honored brewing techniques, Perrin delivers clean, consistent craft. The brand’s new look is designed to reflect this meeting of contemporary vision and traditional values, with each package presenting an intricately crafted pattern in combination with bold color-blocking.
“With the brand refresh just around the corner, our team is eager to see the fresh packaging in the market,” stated Lindsey VanDenBoom, director of digital marketing and media at Perrin Brewing. “The first Perrin can launch was back in 2015. As we continue to grow and experiment with new styles, we want our package to evolve and reflect our spirit of innovation.”