• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Carhartt is the ‘official apparel sponsor’ of the Brewers Association #CBC2014

April 9, 2014Keith Gribbins

Carhartt Empire Hops Farm
Carhartt is showing off its brewing/farming/hard working apparel at the CBC in Denver today.

Carhartt, America’s legendary work wear brand since 1889, is showing off its ultra-cool and completely utilitarian work clothing and gear at the Craft Brewers Conference and BrewExpo America tradeshow. In fact, the company has announced a deal to become the official apparel sponsor of the Brewers Association (BA). As a long-time leader in work wear, Carhartt is a trusted brand in breweries across America that rely on durable gear to outfit and protect hardworking artisans.

“Although hard working men and women have been brewing beer in this country for as long as anyone can remember, right now there is a renaissance, a renewed enthusiasm and a great respect for the artisan who, through hard work and skill, can transform raw ingredients into the perfect pint, ” said Tony Ambroza vice president of marketing at Carhartt. “The authenticity of that process and the craftsmanship of the people who do it resonates deeply with us at Carhartt. Our partnership with the Brewers Association is one more way we can honor and celebrate hard working Americans who hone their trade into a skill.”

Carhartt is actively participating (right now!) in the CBC in Denver April 8-11. Presented by the Brewers Association, CBC is the largest industry event, and the only one that serves both brewpubs and packaging breweries.

“Partnering with Carhartt makes a lot of sense to us because both the Brewer’s Association and our membership share the same values that Carhartt personifies- the importance of hard work and a great respect for those who work with their hands,” said Paul Gatza, Brewers Association director. “Many of our members are hardworking, independent, family-owned U.S. brewers who appreciate Carhartt’s U.S.-based family-owned business and work clothes.”

New_Holland_Processing_Facility_carhartt_crop_brewhouse
Carhartt is the official apparel sponsor of the Brewers Association #CBC2015
Craft Brewers Conference attendees
Some 9,000 attendees invading the Craft Brewers Conference #CBC2014
Brewers Conference 2018 cbb crop speech
The Brewers Association posts keynote videos from Craft Brewers Conference, but one seems to be missing
Keynote Speakers Craft Brewers Conference cbb crop
Here are the keynote speakers for the 2018 Craft Brewers Conference (drum roll, please…)

Reader Interactions

Comments

  1. Brewery Insurance Program says

    April 10, 2014 at 10:37 pm

    Brewery Insurance Program liked this on Facebook.

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
  • The all-new Papago Brewing taproom opens Friday
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Arizona Wilderness BrewingCheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
    February 2, 2023
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
    February 2, 2023
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row
    February 1, 2023
  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023
  • Watch a drone release insects over hop yards for sustainable pest control in this Yakima Chief Hops video series
    January 30, 2023
  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
    January 30, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC