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Classic and clean: Peep Redhook Brewery’s new packaging designs

August 16, 2016Keith Gribbins

Redhook bottles new label designs cbb crop
A granddaddy of craft, Redhook carefully embraces both old and new with its revamped label designs.

While the Craft Brew Alliance, a rollup consisting of Widmer Brothers, Redhook, Kona and Omission, has been all hot for its Kona Plus strategy (a brand that increased shipments by 19.3 percent last quarter), it’s still investing heavily in its other craft nameplates. In fact, Redhook Brewery just announced a new look for 2016, including all new packaging and a branding overhaul that it describes as “modern-classic designs that celebrate Redhook’s heritage and original look and feel, which dates back more than 35 years.” All core and seasonal beers have new labels and packages, including the brewery’s seasonal variety packs. Portland, Ore.-based Sasquatch Agency designed the new packaging. Check out the designs above and below, and then we suggest you go drink a few and call it research.

Winterhook_7pack Redhook Can ESB redhook ESL_12pack Redhook Porter 6pk 3D Redhook PALE_12oz_Bottle_Shdw 2 Redhook VarietyPack_Summer_12pack Redhook

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Reader Interactions

Comments

  1. hopsandbranding says

    August 17, 2016 at 4:21 pm

    CRAFT REBRAND: @Redhook_Brewery Releases New/Old Look for Its Packaging. #craftbeer #ctbeer https://t.co/awdwMTLcaF

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  2. crsimp01 says

    August 17, 2016 at 7:32 am

    Classic and clean: Peep Redhook Brewery’s new packaging designs https://t.co/Eo643WO7kG via @craftbrewingbiz

    Log in to Reply
  3. LVRGLLC says

    August 16, 2016 at 8:23 pm

    #CraftBeer #CraftBrewing #Beer #BeerBiz Classic and clean: Peep Redhook Brewery’s new packaging designs https://t.co/VfnUCXObjs

    Log in to Reply
  4. Jesse Corletto says

    August 16, 2016 at 5:36 pm

    Jesse Corletto liked this on Facebook.

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  5. JoseNotJuan says

    August 16, 2016 at 4:31 pm

    RT @CraftBrewingBiz: Classic and clean: Check out Redhook Brewery’s new packaging designs. @Redhook_Brewery https://t.co/WXesS5r5ou

    Log in to Reply

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