While the Craft Brew Alliance, a rollup consisting of Widmer Brothers, Redhook, Kona and Omission, has been all hot for its Kona Plus strategy (a brand that increased shipments by 19.3 percent last quarter), it’s still investing heavily in its other craft nameplates. In fact, Redhook Brewery just announced a new look for 2016, including all new packaging and a branding overhaul that it describes as “modern-classic designs that celebrate Redhook’s heritage and original look and feel, which dates back more than 35 years.” All core and seasonal beers have new labels and packages, including the brewery’s seasonal variety packs. Portland, Ore.-based Sasquatch Agency designed the new packaging. Check out the designs above and below, and then we suggest you go drink a few and call it research.
CRAFT REBRAND: @Redhook_Brewery Releases New/Old Look for Its Packaging. #craftbeer #ctbeer https://t.co/awdwMTLcaF
Classic and clean: Peep Redhook Brewery’s new packaging designs https://t.co/Eo643WO7kG via @craftbrewingbiz
#CraftBeer #CraftBrewing #Beer #BeerBiz Classic and clean: Peep Redhook Brewery’s new packaging designs https://t.co/VfnUCXObjs
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RT @CraftBrewingBiz: Classic and clean: Check out Redhook Brewery’s new packaging designs. @Redhook_Brewery https://t.co/WXesS5r5ou