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Colorado Brewers Guild splits up, Big Beer cited for the fracture

June 21, 2016Keith Gribbins

New Belgium employees
Employee-owned New Belgium Brewing Co. is one of the biggest of the 14 craft breweries starting a new guild called Craft Beer Colorado.

With global beverage behemoths like Anheuser-Busch InBev buying up small American craft breweries at a pace we’d liken to the Daytona 500, associations are running into complications. Ideas are not mixing like they used to. Suddenly, long-standing independent business owners who are members of guilds, non-profits or state/national associations are being replaced/tweaked/assimilated by members who are now backed by large beverage corporations, investment bankers, enormous distribution power and (usually) different tactics and philosophies to the market.

It’s a problem. Just look at what happened to the Colorado Brewers Guild this month. Fourteen craft breweries split from the guild two Fridays ago to form a new trade advocacy organization. Why? Well, things were getting all Dune guild weird — specifically when it came to what is considered the interests of “Craft Beer'” vs. “Big Beer.” We quote the always informative Coloradoan:

“We felt if we are going to be a craft brewers guild, then there really isn’t any place for international mega-brewers in our organization,” said Doug Odell, founder of Odell Brewing Co.

That’s a reasonable expectation. Most notably, Colorado’s Breckenridge Brewery has been brought up; it being acquired by the Belgium-based Beer Voltron and its Budweiser brand in December of 2015. Apparently, Todd Usry of Breckenridge Brewery is listed as a 2015-’16 board member for the Colorado Brewers Guild. Back to the article:

Doug [Odell’s] wife Wynne resigned from her position on the Colorado Brewers Guild board. So did Brad Lincoln of Fort Collins’ Funkwerks brewery.

“Large breweries (like AB-InBev) have a lot of advantages,” Lincoln said. “They have purchasing power and there’s challenges with access to the market.

“We want a voice for the independent brewers.”

The new guild will be called Craft Beer Colorado, and its 13 other members will include New Belgium; Grimm Brothers Brewhouse; Oskar Blues Brewing; Left Hand Brewing; Wibby Brewing; Epic Brewing; TRVE Brewing; Renegade Brewing; Great Divide Brewing; Bristol Brewing of Colorado Springs; Mountain Sun Brewing of Boulder; and 4 Roses Brewing. Also, Weist Capitol Group, a lobbying firm, left the guild as well to represent the new Craft Beer Colorado.

Further Reading: One-million-bbl buying power: Can a co-op save craft beer independence? 

More than 100 breweries participating in Colorado Pint Day on July 29
Odell Brewing to open second Denver location in summer of 2020
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Global mega brewers are embracing ultra-light, ‘healthier’ beer brands; it’s something to consider
Anheuser_Busch_InBev
Brewers Association gets gimmicky, wants to crowdfund the purchase of Anheuser-Busch InBev

Reader Interactions

Comments

  1. BreweryWastewat says

    June 24, 2016 at 10:25 am

    Colorado Brewers Guild splits up, Big Beer cited for the fracture https://t.co/tC4uKF5LbE via @craftbrewingbiz

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  2. Jonathan Ayers says

    June 23, 2016 at 8:21 pm

    Jonathan Ayers liked this on Facebook.

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  3. BeallBreweryIns says

    June 23, 2016 at 12:50 pm

    As #BigBeer makes inroads into #CraftBeer, beer guild membership fractures: https://t.co/Dii8j61nHR

    Log in to Reply
  4. KCHopTalk says

    June 21, 2016 at 11:01 pm

    Colorado Brewers Guild splits up, Big Beer cited for the fracture https://t.co/0purLpcTZC

    Log in to Reply
  5. wryan1618 says

    June 21, 2016 at 10:21 pm

    Colorado Brewers Guild splits up, Big Beer cited for the fracture https://t.co/halSTUBOMd

    Log in to Reply
  6. Henrique De Luca says

    June 21, 2016 at 4:21 pm

    Henrique De Luca liked this on Facebook.

    Log in to Reply
  7. Chris Cassle says

    June 21, 2016 at 3:50 pm

    4 Noses brewing, not 4 Roses

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  8. Adam Holtvogt says

    June 21, 2016 at 3:21 pm

    Adam Holtvogt liked this on Facebook.

    Log in to Reply
  9. crsimp01 says

    June 21, 2016 at 3:12 pm

    Colorado Brewers Guild splits up, Big Beer cited for the fracture https://t.co/L3Uv0SOiWb via @craftbrewingbiz

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