Keeping you up to date on the brewing industry overall, we heard that Constellation Brands is set to invest approximately $900 million (that’s USD, folks) at its brewery in Ciudad Obregón, Sonora, Mexico, increasing its annual production capacity by 5 million hectoliters over the next three to four years. Constellation says this investment will create 450 new permanent jobs and employ thousands of men and women from Sonora during the construction phase of the project, which will commence immediately.
The announcement was made at the brewery in the presence of all your favorites: the Governor of the State of Sonora Claudia Pavlovich; Ildelfonso Guajardo, secretary of economy; Faustino Félix Chávez, mayor of Cajeme; and Daniel Baima, president of Constellation Brands in Mexico.
This new investment will support the continued growth of Constellation Brands’ beer portfolio in the United States, which includes a number of Mexican beer brands including Corona Extra, Corona Light, Modelo Especial and Pacifico and Victoria. Additionally, the investments being made to increase brewing capacity support Constellation Brands’ innovation initiatives, which have resulted in the recent introductions of several new products to the U.S. market including Corona Premier, Corona Familiar and Modelo Chelada Tamarindo Picante.
Here’s a bunch of press release quotes from bigwigs:
Claudia Pavlovich, Governor of Sonora, stated: “If something is clear to me, it is that what is done in Sonora is recognized both nationally and internationally. Our productive vocations are no longer just a source of historical and perhaps nostalgic pride, they are the basis of our optimism for the future, a future that is betting on Sonora to be its center of operations.”
Furthermore, Ildefonso Guajardo, the Secretary of Economy stated: “The Mexican beer industry is a success story that emerges, to a large extent, from the leap that Mexico gave to the economic opening 30 years ago. Undoubtedly, the investments made by Constellation Brands in Obregón will contribute to the already successful performance of the Mexican beer sector in the U.S. and in the world. To the entire Constellation Brands family, thank you for your trust. I have no doubt that Constellation Brands is for Obregón and for Sonora, a guarantee of alliances and committed work.”
Daniel Baima, President of Constellation Brands in Mexico, stated: “Mexico and Ciudad Obregón are of fundamental importance to Constellation Brands; the high caliber of talent in the community and their utmost commitment to making quality products are a few of the reasons why we selected Ciudad Obregón in the first place and continue investing here.”
“Since the acquisition of the brewery in December 2016, we have had the opportunity to work closely with many sectors of the community, including farmers, ejidatarios, union representatives, social groups, media, industry and commerce groups, schools and universities, environmental groups and Government officials, who have welcomed us with enormous warmth and have embraced our facility and staff,” Baima continued. “This commitment reinforces our shared vision of the future for Sonora and Ciudad Obregón, one of boosting economic development through our operations and continued investment, creating competitive jobs, caring for the safety and health of our employees and their families, driving the value chain, taking good care of our environment and natural resources, and implementing social programs to give back to the community.”