Contract brewer Sleeping Giant adds marketing, distribution services to keep Boulder Beer on shelves

Sleeping Giant, the first dedicated contract brewing company in the western United States, announced a new partnership with Boulder Beer Co. that keeps Boulder beers in distribution without interruption. Sleeping Giant will be manufacturing Boulder’s brands and taking over distribution and marketing of the Boulder-based institution’s beers in the marketplace.

This news comes after Boulder Beer’s announcement in October 2019 to discontinue its widespread distribution and operate solely as a brewpub. This is still Boulder’s plan, with the new addition of Sleeping Giant as a manufacturing, sales and marketing partner. Sleeping Giant approached Boulder after this announcement to discuss possibilities, and the two breweries quickly worked together to keep Boulder’s brands on shelves.

“This is an exciting time for Boulder Beer,” said Gina Day, Boulder Beer owner. “We are thrilled to have the brand continue its legacy and to continue to supply our loyal customers through retail markets.”

Going forward, Boulder Beer Shake, Mojo, Buffalo Gold, Hazed & Infused, Spaceman and Due East will be brewed and packaged at Sleeping Giant, where state-of-the-art lab and brewing equipment will ensure the quality and consistency of Boulder’s brands and this 40-year-old namesake of Colorado beer. 

Catering to the craft beer community, Sleeping Giant offers a cutting-edge QA/QC program, approachable brew lengths, a variety of packaging options and personalized customer service that sets it apart. Since the company was founded in 2015, it has supported the brewing and packaging needs of dozens of breweries across the country and grown to be Colorado’s fourth largest independent craft brewery.

“For Sleeping Giant, this partnership was an amazing opportunity on multiple levels,” added Matthew Osterman, president and founder of Sleeping Giant. “We couldn’t be more proud to work with such an iconic brand, the first craft brewery in Colorado. Further, our new relationship will allow Sleeping Giant to better understand the distribution, sales, and marketing side of the business. Developing this expertise will allow us to assist our contract brewing clients, and provide yet another value-add service to our portfolio.”