Announced on National Recycling Day this past Monday, Rogue Ales & Spirits launched an expanded commitment to sustainability with new recyclable packaging. Within the next 12 months, Rogue is switching all product packaging from plastic rings to 100 percent recyclable wrap packs in an effort to reduce waste and use less plastic. That’s a thumbs up from the CBB Crew.
“We’ve been working on this packaging update for a while because of the many benefits,” says Rogue President, Dharma Tamm. “Cardboard wrap packs provide a more sustainable solution while also protecting the product and showcasing our award-winning graphic designs. This was a huge commitment from our entire team, and we can’t wait to see this packaging on shelves in the new year.”
Made of 100 percent recyclable materials, Rogue’s new wrap packs will reduce over 100,000 lbs of plastic waste to landfills annually. In addition to reducing plastic waste, the wrap pack substrate is responsibly sourced through sustainable forestry practices.
“Our raw material sourcing creates sustainable livelihoods for family tree farmers around our supplier mills,” says Bill Tocco, Director, Print & Packaging Sales at Trojan Litho. “The majority of our wood fibre comes from small private family forests within a 100-mile radius of these mills. Our supplier’s North American manufacturing platform is tri-certified to the Sustainable Forestry Initiative (SFI), Forestry Stewardship Council (FSC), and the Programme for the Endorsement of Forestry Certification (PEFC) chain of custody standards proving our commitment to the environment from sourcing to sale.”
Rogue is committed to creating more sustainable operations, products, and packaging as well as working with partners and vendors that share that same commitment.
Rogue’s new packaging will be on shelves in 2022.