People want to buy local, ethical goods — you just got to help them cut through the clutter and find ’em. One great way to do this is to team up Portland, Ore.-based Hopworks Urban Brewery (HUB) has opened a seasonal B Store with some of its local B Corp partners. It’s also a cool way to boost the utility and value of your online sales portal (and maybe leverage your larger brand presence to lift others). The B Store features an item for sale from each partner that exemplifies their brand; Hopworks has also put together a gift bundle featuring all the items that customers can purchase for themselves and loved ones.
“We know this is a trying time for everyone out there, so we wanted to bring some of our B Corp partners that we already work with to create a holiday store where shoppers can buy local and support businesses working to be a force for good,” said Matt Sutherland, Brand Manager at Hopworks. “We’re stoked to have brought these partners together and we encourage other local B Corps that want to join to reach out!”
Certified B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Currently, the store contains products from Brew Dr. Kombucha, GloryBee, Rogue Creamery, and Nossa Familia Coffee. Items purchased from GloryBee and Nossa Familia benefit Save The Bee and the De la Gente Young Farmers Fund, respectively.
Hopworks’ B Store is open through the holiday season until December 31. Shoppers can purchase items online at www.hopworksbeer.com/bstore for curbside pickup or contact-free delivery from either of Hopworks’ pubs.
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